Darwinizing culture: the status of memetics as a science pits leading intellectuals, against each other to battle it out, in this, the first debate over 'memes'. With a foreword by Daniel Dennett, and contributions from Dan Sperber, David Hull, Robert Boyd, Susan Blackmore, Henry Plotkin, and others, the result is a thrilling and challenging debate that will perhaps mark a turning point for the field, and for future research.