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Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?

María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta, Cristina Olarte-Pascual & Eva Reinares-Lara

Frontiers in Psychology 7 (2017)

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Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research.Martin Fishbein & Icek Ajzen - 1977 - Philosophy and Rhetoric 10 (2):130-132.details Download Export citation Bookmark 411 citations
Emotion, cognition, and decision making.Norbert Schwarz - 2000 - Cognition and Emotion 14 (4):433-440.details Download Export citation Bookmark 54 citations
Social Psychology and the Unconscious: The Automaticity of Higher Mental Processes.John A. Bargh (ed.) - 2006 - Psychology Press.details This volume is a state-of-the-art review of the evidence and theory supporting the existence and significance of automatic processes in our daily lives, with chapters by the leading researchers in this field today. Download Export citation Bookmark 12 citations
Trust and TAM in online shopping: An integrated model.D. Gefen, E. Karahanna & D. W. Straub - 2003 - MIS Quarterly 27.details Download Export citation Bookmark 25 citations
The Role of Social Norms in the Portion Size Effect: Reducing Normative Relevance Reduces the Effect of Portion Size on Consumption Decisions.Iris Versluis & Esther K. Papies - 2016 - Frontiers in Psychology 7.details Download Export citation Bookmark 1 citation
Assessing the Moderating Effect of the End User in Consumer Behavior: The Acceptance of Technological Implants to Increase Innate Human Capacities.Jorge Pelegrín-Borondo, Eva Reinares-Lara, Cristina Olarte-Pascual & Marta Garcia-Sierra - 2016 - Frontiers in Psychology 7.details Download Export citation Bookmark 7 citations

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