I argue that a certain version of physicalism, which is viewed by both its admirers and its detractors as non-reductionist, in fact entails two claims which, though not reductionist in the currently most popular sense of 'reductionist', conform to the spirit of reductionism sufficiently closely to compromise its claim to be a comprehensively non-reductionist version of physicalism. Putatively non-reductionist versions of physicalism in general, I suggest, are likely to be non-reductionist only in some senses, but not in others, and hence (...) to disappoint those who wish to be physicalists but still to remain soft and cuddly non-reductionists. (shrink)