Confucius’s teachings fall under four headings: “culture, moral conduct, doing one’s best, and being trustworthy in what one says” (7/25).1 Trust or, more precisely, being trustworthy, plays a central role in the Confucian ethic. This paper begins by examining the Confucian concept of trustworthiness. The second part of the paper discusses how the ideal of trustworthiness makes itself felt inbusiness practices within China. The paper concludes by raising and addressing several objections to the Confucian emphasis ontrustworthiness.