Europe is losing almost 50% of the potential return on its research investment until research funders and institutions mandate that all research findings must be made freely accessible to all would be users, webwide. It is not the number of articles published that reflects the return on Europe's research investment: A piece of research, if it is worth funding and doing at all, must not only be published, but used, applied and built upon by other researchers, worldwide. This is called (...) 'research impact' and a measure of it is the number of times an article is cited by other articles ('citation impact'). (shrink)