In recent versions of professional genre analysis, context has assumed increasingly critical importance, thus redefining genre as a configuration of text-internal and text-external factors. The emphasis on text-external properties of genre has brought into focus the notion of interdiscursivity as distinct from intertextuality, which is primarily viewed as appropriation of text-internal resources. Drawing evidence from a number of professional contexts, this article explores the nature, function, and use of interdiscursivity in genre theory, defining interdiscursivity as a function of appropriation of (...) generic resources across discursive, professional and cultural practices, which, it is claimed, is central to our understanding of the complexities of genres that are typically employed in professional, disciplinary, and institutional communication. (shrink)

This article details the making of community and bodies in online environments, specifically the online pro-anorexia community. Building community among members of these groups is particularly fraught because tensions over claims to authenticity permeate these groups. Because these are embodied practices and online spaces are presumably disembodied, participants constantly grapple with authenticity, largely through the threat of the ‘wannarexic’. Participants manage these tensions through engaging in group rituals and deploying individual tools that attempt to make the body evident online. This (...) article documents the way in which tensions around authenticity and embodied practices are managed through treatment of the wannarexic. (shrink)

This article examines the types of textual and discursive relations that can be found within a genre system and across the borders of such a system. Based on the results, the need for and possibility of drawing genre boundaries between texts with different genre labels is discussed. The study is based on four communication strategy texts from two Finnish insurance companies. Communication strategy texts, such as communication strategies, policies and plans, are used in organizations to regulate the corporate communication function. (...) The analysis is based on genre theory and the model of intertextual analysis presented by Charles Bazerman. The results indicate that the intertextual profile of the texts studied is relatively uniform, whereas the interdiscursive profile tends to vary according to the company and the intended audience. The texts studied form overlapping combinations of genres with multiple communicative purposes, which reflects the somewhat labile character of strategy texts in general. (shrink)