The main hypothesis of studies presented in this article is that episodic implicit evaluations toward task-relevant objects determine thinking and decisions by actively placing them within or outside the scope of attention. In these studies we also aimed to test the impact of regulatory focus on implicit evaluations and goal pursuit. We applied the Promotion-Prevention Self-control Scale as a measure of mind-set during thinking in the Wason Selection Task in Study 1 and Island Decision Game in Study 2. Directly after (...) learning of the tasks, participants evaluated objects that constituted the task’s content. The findings are in line with the hypothesis stating that goals influence the way in which objects are automatically evaluated. The effects of promotion mind-set were more pronounced in both studies. Promotion-focused individuals positively assessed objects that serve as a confirmation. The implicit evaluations by prevention-oriented individuals disclosed their falsifying approach to the WST. The positive implicit evaluation of correct objects suggests their sensitivity to information useful for falsification and is consistent with their tendency to cautiously self-control thinking. (shrink)

Research shows that goal-relevant objects are rated positively, which results from their functionality towards the aim. In previous studies these objects were always external to the agent. However, relevant knowledge of self is also potentially accessible during goal pursuit, as self-esteem is an indicator of aim’s feasibility. In two experimental studies we tested whether goal activation affects temporal changes in automatic evaluations of personality traits related to the dimensions of agency and communion. We administered affect misattribution procedure where participants rated (...) neutral Chinese hexagrams proceeded by words describing traits. The list of words comprised agentic and communal traits. The rating took place twice - before and after introducing a manual task. In the first study, goal activation led to slightly more positive implicit evaluations of agentic and more negative evaluation of communal traits, which is consistent with empirical data on self-perception depending on agentic knowledge rather than communal one. In the second study we showed that goal activation led to changes only for promotion-, but not prevention-oriented individuals, which is explained by motivation strength. The results indicate that valuation of traits changes temporarily along with goal pursuit. (shrink)

We propose that aesthetic pleasure is a function of the perceiver's processing dynamics: The more fluently perceivers can process an object, the more positive their aesthetic response. We review variables known to influence aesthetic judgments, such as figural goodness, figure-ground contrast, stimulus repetition, symmetry, and prototypicality, and trace their effects to changes in processing fluency. Other variables that influence processing fluency, like visual or semantic priming, similarly increase judgments of aesthetic pleasure. Our proposal provides an integrative framework for the study (...) of aesthetic pleasure and sheds light on the interplay between early preferences versus cultural influences on taste, preferences for both prototypical and abstracted forms, and the relation between beauty and truth. In contrast to theories that trace aesthetic pleasure to objective stimulus features per se, we propose that beauty is grounded in the processing experiences of the perceiver, which are in part a function of stimulus properties. (shrink)