According to the Green Paper presented by the European Commission in July 2001, corporate social responsibility (CSR) is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis (Commission of the European Communities, 2001b, p. 6). On this basis, in 2002, the Italian Government, and especially the Italian Ministry of Welfare, launched an initiative called CSR-SC (social commitment) in order to foster the proactive social role of (...) Italian enterprises, with great attention on SME involvement. The technical partner of the Italian Ministry of Welfare for this initiative is Bocconi University. The goal of this contribution is to present the main results of CSR–SC research project developed by Bocconi University. The paper provides a detailed picture of the general scheme designed to carry out the research project and a review of the different methodologies used to support the solutions proposed. (shrink)

This paper examines corporate social responsibility in Japan today within the context of the paradigm of the moral unity of business. Under this paradigm, business is expected to operate under the same set of moral standards operative in other societal institutions. We suggest that a micro moral unity characterizes Japan—business activity is linked to that society’s moral values but only within carefully circumscribed communities of interest. Because of the strains brought on by the maturing of the Japanese economy, the negative (...) consequences of this micro moral unity are now becoming apparent. A new paradigm will be required to address thesechallenges. A possible foundation for such a paradigm, based on the emerging notion of kyosei (living and working together for the common good), is discussed. (shrink)

The purpose of this paper is to investigate the legitimacy-building processes of Social Rating Organizations (SRO) and the role of objects in these processes. SROs have played a key role in the development of SRI in Europe by providing social and environmental rating to financial investors. However, little is known about the processes through which they have acquired their legitimacy, i.e. their ‘right-to-rate’ corporations. We provide here an in-depth empirical analysis of the legitimacy-building process of two European SROs and demonstrate (...) the role played by objects in these processes of legitimacy construction. (shrink)

This article studies the idea of Corporate Social Performance (CSP) from a critical perspective using empirical elements derived from analysis of year 2000 ARESE data. ARESE is the French first mover social rating agency providing quantified data about the Social Performance of French companies. The paper starts out by reviewing leading CSP models and discussing problems inherent to the measurement of this construct before going on to present and analyse ARESE data - whose suitability for existing models will be discussed.