Recent discussions in the philosophy of psychology have examined the use and legitimacy of such notions as “representation”, “content”, “computation”, and “inference” within a scientific psychology. While the resulting assessments have varied widely, ranging from outright rejection of some or all of these notions to full vindication of their use, there has been notable agreement on the considerations deemed relevant for making an assessment. The answer to the question of whether the notion of, say, representational content may be admitted into (...) a scientific psychology has often been made to hinge upon whether the notion can be squared with our “ordinary” or “folk” style of psychological explanation, with its alleged commitment to the idiom of beliefs and desires. In this article, I proceed the other way around, starting with experimental psychology itself and asking whether such notions as the above play a legitimate role within a particular area of contemporary theory, the psychology of perception. My conclusion will be that especially the first three have a legitimate place in theories of perception, albeit one that differs from that ascribed to them in a significant portion of the philosophical literature. Along the way I develop a notion of noncognitive functional analysis, which separates the notion of contentful perceptual processing and perceptual representation from cognitive or conceptual content. (This paper has been reprinted, with stylistic revisions, in Perception and Cognition, Essays in the Philosophy of Psychology, Oxford, Clarendon Press, 2009, pp. 50-87.). (shrink)