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  1. (2 other versions)Special issue on: Managing intangible ethical assets: Enhancing corporate identity, corporate brand, and corporate reputation to fulfill the social contract.T. C. Melewar, Rossella C. Gambetti & Kelly D. Martin - 2014 - Business Ethics Quarterly 24 (3):504-506.
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  • Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity.Vicenta Sierra, Oriol Iglesias, Stefan Markovic & Jatinder Jit Singh - 2017 - Journal of Business Ethics 144 (3):661-676.
    In the current socioeconomic environment, brands increasingly need to portray societal and ethical commitments at a corporate level, in order to remain competitive and improve their reputation. However, studies that relate business ethics to corporate brands are either purely conceptual or have been empirically conducted in relation to the field of products/goods. This is surprising because corporate brands are even more relevant in the services sector, due to the different nature of services, and the subsequent need to provide a consistent (...)
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  • Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research.Martin Fishbein & Icek Ajzen - 1977 - Philosophy and Rhetoric 10 (2):130-132.
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  • Un/ethical Company and Brand Perceptions: Conceptualising and Operationalising Consumer Meanings. [REVIEW]Katja H. Brunk - 2012 - Journal of Business Ethics 111 (4):551-565.
    Based on three empirical studies, this research sets out to conceptualise and subsequently operationalise the construct of consumer perceived ethicality (CPE) of a company or brand. Study 1 investigates consumer meanings of the term ethical and reveals that, contrary to philosophical scholars' exclusively consequentialist or nonconsequentialist positions, consumers' ethical judgments are a function of both these evaluation principles, illustrating that not any one scholarly definition of ethics alone is capable of capturing the content domain. The resulting conceptualisation identifies six key (...)
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  • Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty.Jatinder J. Singh, Oriol Iglesias & Joan Manel Batista-Foguet - 2012 - Journal of Business Ethics 111 (4):541-549.
    The recent rise in ethical consumerism has seen increasing numbers of corporate brands project a socially responsible and ethical image. But does having a corporate brand that is perceived to be ethical have any influence on outcome variables of interest for its product brands? This study analyzes the relationship between perceived ethicality at a corporate level, and brand trust, brand affect and brand loyalty at a product level. A theoretical framework with hypothesized relationships is developed and tested in order to (...)
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  • The social desirability response bias in ethics research.Donna M. Randall & Maria F. Fernandes - 1991 - Journal of Business Ethics 10 (11):805 - 817.
    This study examines the impact of a social desirability response bias as a personality characteristic (self-deception and impression management) and as an item characteristic (perceived desirability of the behavior) on self-reported ethical conduct. Findings from a sample of college students revealed that self-reported ethical conduct is associated with both personality and item characteristics, with perceived desirability of behavior having the greatest influence on self-reported conduct. Implications for research in business ethics are drawn, and suggestions are offered for reducing the effects (...)
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  • Effects of perceived organizational CSR value and employee moral identity on job satisfaction: a study of business organizations in Thailand.Anusorn Singhapakdi, Dong-Jin Lee, M. Joseph Sirgy, Hyuntak Roh, Kalayanee Senasu & Grace B. Yu - 2019 - Asian Journal of Business Ethics 8 (1):53-72.
    Research has shown that corporate social responsibility (CSR) can have a positive impact on the firm’s reputation and financial performance. Moreover, CSR activities can have a positive impact on employees’ workplace experience. Consistent with past research, we argue that perceived organizational CSR value can have a positive impact on job satisfaction. We also argue that employees’ moral identity can play an important moderating role on the perceived CSR effect. Specifically, the current study was designed to test the predictive effects of (...)
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  • Do managerial ethics and legal education influence online privacy policies in Greater China?David C. Li - 2018 - Asian Journal of Business Ethics 7 (2):117-136.
    This study evaluated the online privacy policies of business-to-consumer e-commerce firms in five industries of mainland China, Taiwan, and Hong Kong. Based on the neo-institutional theory, we also tested whether the four institutional factors, top management’s legal education, managerial ethics, rule of law in information privacy protection and peer practices, had any effects on e-information and e-communication content. Results from a content analysis of 229 websites found that the privacy policy contents that complied with generally accepted privacy standards were lesser (...)
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  • (2 other versions)Special Issue on: Managing Intangible Ethical Assets: Enhancing Corporate Identity, Corporate Brand, and Corporate Reputation to Fulfill the Social Contract.T. C. Melewar, Rossella C. Gambetti & Kelly D. Martin - 2014 - Business Ethics Quarterly 24 (2):310-312.
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  • Consumer Responses to the Food Industry’s Proactive and Passive Environmental CSR, Factoring in Price as CSR Tradeoff.Yeonsoo Kim - 2017 - Journal of Business Ethics 140 (2):307-321.
    This study examines consumer reactions to the food industry’s environmental corporate social responsibility by varying levels of CSR and price as CSR tradeoffs. Findings reveal that proactive CSR programs generate more favorable attitudes toward and stronger intent to purchase from the company compared to passive CSR programs. Supportive communication intention also increases with CSR level in the low price condition. Regarding the impact of price, respondents showed more positive attitudes toward a company that charges cheaper prices in general. However, when (...)
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  • CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality. [REVIEW]Hongwei He & Yan Li - 2011 - Journal of Business Ethics 100 (4):673 - 688.
    This article examines the mediation effect of brand identification and the moderating effect of service quality (SQ) on the effects of corporate social responsibility (CSR) association on service brand performance. A survey of customers of mobile telecommunications services was conducted. The study finds, first, that both CSR and SQ have direct effects on brand identification and customer satisfaction and indirect effects on customer satisfaction (via brand identification) and on service brand loyalty (via customer satisfaction and via "brand identification/customer satisfaction"). Second, (...)
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  • Investigating moral ideology, ethical beliefs, and moral intensity among consumers of Pakistan.Syed Afzal Moshadi Shah & Shehla Amjad - 2017 - Asian Journal of Business Ethics 6 (2):153-187.
    The purpose of the study is to empirically examine moral ideology, ethical beliefs, and moral intensity in the context of Pakistan. Jones (Academy of Management Review, 16(2), 366–395, 1991) model and Muncy and Vitell (Journal of Business Research, 24, 297–311, 1992) have extensively been investigated and validated in west for examining ethical decision-making process. This study examines and validates these models in a collectivist cultural settings, i.e., Pakistan. A self-administered online survey technique using convenience sampling technique was used to gather (...)
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  • Ethics lead the way despite organizational politics.Ufuk Başar, Ünsal Sığrı & H. Nejat Basım - 2018 - Asian Journal of Business Ethics 7 (1):81-101.
    The aim of this study was to find out whether ethical leadership has an impact on employees’ organizational identification and the perceptions of organizational politics moderate this process. To this end, to ensure triangulation on findings, two separate researches were made. First, a cross-sectional survey was conducted on 137 employees who worked at the head office of a private bank in Istanbul using self-report questionnaires. Second, 2 years later, a time-lagged survey was conducted on 119 employees who worked at the (...)
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  • Exploring the impact of empathy, compassion, and Machiavellianism on consumer ethics in an emerging market.Denni Arli & Dudi Anandya - 2018 - Asian Journal of Business Ethics 7 (1):1-19.
    The purpose of this study is to explore the impact of positive personality traits and negative personality traits on consumer ethics in Indonesia. This is one of the first studies to explore this topic in relation to Indonesia, which is the fourth most populous country in the world. The paper-based survey was distributed to a large private university in Indonesia. Based on this convenience sample of 540 respondents, the results showed that cognitive empathy and compassion negatively impacted consumers’ perception toward (...)
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  • Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits.Oriol Iglesias, Stefan Markovic, Jatinder Jit Singh & Vicenta Sierra - 2019 - Journal of Business Ethics 154 (2):441-459.
    In order to be competitive in an era of ethical consumerism, brands are facing an ever-increasing pressure to integrate ethical values into their identities and to display their ethical commitment at a corporate level. Nevertheless, studies that relate business ethics to corporate brands are either theoretical or have predominantly been developed empirically in goods contexts. This is surprising, because corporate brands are more relevant in services settings, given the nature of services, and the fact that services settings comprise a greater (...)
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  • (2 other versions)Special Issue on: Managing Intangible Ethical Assets: Enhancing Corporate Identity, Corporate Brand, and Corporate Reputation to Fulfill the Social Contract.T. C. Melewar, Rossella C. Gambetti & Kelly D. Martin - 2014 - Business Ethics Quarterly 24 (1):162-164.
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  • Health Branding Ethics.Thomas Boysen Anker, Peter Sandøe, Tanja Kamin & Klemens Kappel - 2011 - Journal of Business Ethics 104 (1):33-45.
    Commercial food health branding is a challenging branch of marketing because it might, at the same time, promote healthy living and be commercially viable. However, the power to influence individuals’ health behavior and overall health status makes it crucial for marketing professionals to take into account the ethical dimensions of health branding: this article presents a conceptual analysis of potential ethical problems in health branding. The analysis focuses on ethical concerns related to the application of three health brand elements (functional (...)
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  • Pro-environmental behavior and socio-demographic factors in an emerging market.Jayesh Patel, Ashwin Modi & Justin Paul - 2017 - Asian Journal of Business Ethics 6 (2):189-214.
    We examine the role of socio-demographic factors on consumers’ pro-environmental behavior (PEB)–a subset of ethical behavior and analyze its implications in an emerging market, with a sample study from India. Multivariate analysis of variance (MANOVA) was performed as research method. Results show that males display higher PEB than their female counterparts. Married consumers score more on PEB than single. Mid-age consumers (36–50) also score high on PEB than young and old-age consumers. Furthermore, highly educated consumers are more pro-environmentalist than graduates (...)
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  • Reasoned Ethical Engagement: Ethical Values of Consumers as Primary Antecedents of Instrumental Actions Towards Multinationals.Maxwell Chipulu, Alasdair Marshall, Udechukwu Ojiako & Caroline Mota - 2018 - Journal of Business Ethics 147 (1):221-238.
    Consumer actions towards multinationals encompass not just expressions of dissatisfaction and ethical identity but also what are problematically termed ‘instrumental actions’ entailing perceived purposes and likely impacts. This term may seem inappropriate where insufficient information exists for instrumentally linking means to ends, yet we consider it useful for describing purposive consumer action in its subjective aspect because it reflects the psychological reality whereby complexity-reducing social constructions give consumer actions instrumentally rational form for purposes of meaningful understanding and justification. This paper (...)
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