Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what (...) is behind the hype? What are the consequences? Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world. (shrink)

uber das Programm der kommenden Philosophie. ZUr Kritik der Gewalt. SChicksal und Charakter. GEschichtsphilosophische Thesen. THeologisch-politisches Fragment.

Society has reached a new rupture in the digital age. Traditional technologies of biopower designed around coercion no longer dominate. Psychopower has manifested, and its implementation has changed the way one understands biopolitics. This discussion note references Byung-Chul Han’s interpretation of modern psychopolitics to investigate whether basic human rights violations are committed by Facebook, Inc.’s product against its users at a psychopolitical level. This analysis finds that Facebook use can lead to international human rights violations, specifically cultural rights, social rights, (...) rights to self-determination, political rights, and the right to health. (shrink)

: Simone de Beauvoir offers an important contribution to discourse on universal human rights. Her descriptive ontology of persons as free, interdependent, and sit-uated in a world that offers resistance brings the discussion of human rights to a new level that also converges with some African perspectives. I claim that Beauvoir is able to defend universal human rights and, moreover, justify moral action against human rights abuses by showing the existential priority of ontological freedom.

Simone de Beauvoir offers an important contribution to discourse on universal human rights. Her descriptive ontology of persons as free, interdependent, and situated in a world that offers resistance brings the discussion of human rights to a new level that also converges with some African perspectives. I claim that Beauvoir is able to defend universal human rights and, moreover, justify moral action against human rights abuses by showing the existential priority of ontological freedom.

Simone de Beauvoir offers an important contribution to discourse on universal human rights. Her descriptive ontology of persons as free, interdependent, and situated in a world that offers resistance brings the discussion of human rights to a new level that also converges with some African perspectives. I claim that Beauvoir is able to defend universal human rights and, moreover, justify moral action against human rights abuses by showing the existential priority of ontological freedom.

Rapid advancements in human neuroscience and neurotechnology open unprecedented possibilities for accessing, collecting, sharing and manipulating information from the human brain. Such applications raise important challenges to human rights principles that need to be addressed to prevent unintended consequences. This paper assesses the implications of emerging neurotechnology applications in the context of the human rights framework and suggests that existing human rights may not be sufficient to respond to these emerging issues. After analysing the relationship between neuroscience and human rights, (...) we identify four new rights that may become of great relevance in the coming decades: the right to cognitive liberty, the right to mental privacy, the right to mental integrity, and the right to psychological continuity. (shrink)

This volume collects two lectures by Jeremy Waldron that were originally given as Berkeley Tanner Lectures along with responses to the lectures from Wai Chee Dimock, Don Herzog, and Michael Rosen; a reply to the responses by Waldron; and an introduction by Meir Dan-Cohen.