Henrich and Boyd (2002) were the first to propose a formal model of the role of attraction in cultural evolution. They came to the surprising conclusion that, when both attraction and selection are at work, final outcomes are determined by selection alone. This result is based on a deterministic view of cultural attraction, different from the probabilistic view introduced in Sperber (1996). We defend this probabilistic view, show how to model it, and argue that, when both attraction and selection are (...) at work, both affect final outcomes. (shrink)

Three experimental studies are reported in which we tested the prediction that negative emotion elicits the social sharing of the emotional experience. In two experiments, participants arrived at the laboratory with a friend and then viewed one of three film excerpts (nonemotional, moderate emotion, or intense emotion) alone. Afterwards, the participants who saw the film had an opportunity to interact with the friend and their conversation was recorded. In both experiments participants who had seen the intense emotion excerpt engaged in (...) significantly more social sharing than did participants in the other two conditions. A third experiment extended the investigation to social sharing in everyday life and replicated the previous results. Nonemotional explanations of the effects observed were also ruled out. Results are discussed in the context of the relation between emotional intensity and amount of social sharing. (shrink)

Recent research into cultural transmission suggests that humans are disposed to learn, remember, and transmit certain types of information more easily than others, and that any information that is passed between people will be subjected to cognitive selective pressures that alter the content and structure so as to make it maximally transmittable. This paper presents a review of emerging research on content biases in cultural evolution with relevance to the transmission of popular narratives. This is illustrated with content analysis of (...) urban legends, which found that most exploited at least one known content bias, with emotional information and social information being the most frequent. We argue that the narratives do not succeed because of the transmission of adaptively relevant information but because of their exploitation of content biases in human cognition. (shrink)

The four experiments presented support Boyer's theory that counterintuitive concepts have transmission advantages that account for the commonness and ease of communicating many non-natural cultural concepts. In Experiment 1, 48 American college students recalled expectation-violating items from culturally unfamiliar folk stories better than more mundane items in the stories. In Experiment 2, 52 American college students in a modified serial reproduction task transmitted expectation-violating items in a written narrative more successfully than bizarre or common items. In Experiments 3 and 4, (...) these findings were replicated with orally presented and transmitted stimuli, and found to persist even after three months. To sum, concepts with single expectation-violating features were more successfully transmitted than concepts that were entirely congruent with category-level expectations, even if they were highly unusual or bizarre. This transmission advantage for counterintuitive concepts may explain, in part, why such concepts are so prevalent across cultures and so readily spread. (shrink)

One promising way to investigate the genealogy of norms is by considering not the origin of norms, but rather, what makes certain norms more likely to prevail. Emotional responses, I maintain, constitute one important set of mechanisms that affects the cultural viability of norms. To corroborate this, I exploit historical evidence indicating that 16th century etiquette norms prohibiting disgusting actions were much more likely to survive than other 16th century etiquette norms. This case suggests more broadly that work on cultural (...) evolution should pay greater attention to the role of emotion systems in cultural transmission. (shrink)

There is extensive evidence that adults, children, and some non-human species, represent routine events in the form of hierarchically structured 'action scripts,' and show superior recall and imitation of information at relatively high-levels of this hierarchy. Here we investigate the hypothesis that a 'hierarchical bias' operates in human cultural transmission, acting to impose a hierarchical structure onto descriptions of everyday events, and to increasingly describe those events in terms of higher hierarchical levels. Descriptions of three everyday events expressed entirely in (...) terms of basic low-level actions were transmitted along ten chains each containing four adult human participants. It was found that the proportion of low-level information showed a significant linear decrease with transmission generation, while the proportions of medium- and high-level information showed significant linear increases, consistent with the operation of a hierarchical bias. The findings additionally provide support for script theory in general, and are discussed in relation to hierarchical imitation in non-human primates. (shrink)

Acknowledgments 1. Culture Is Essential 2. Culture Exists 3. Culture Evolves 4. Culture Is an Adaptation 5. Culture Is Maladaptive 6. Culture and Genes Coevolve 7. Nothing about Culture Makes Sense except in the Light of Evolution.