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  1. Measuring Individual Differences in Implicit Cognition: The Implicit Association Test.Debbie E. McGhee, Jordan L. K. Schwartz & Anthony G. Greenwald - 1998 - Journal of Personality and Social Psychology 74 (6):1464-1480.
    An implicit association test (IAT) measures differential association of 2 target concepts with an attribute. The 2 concepts appear in a 2-choice task (e.g., flower vs. insect names), and the attribute in a 2nd task (e.g., pleasant vs. unpleasant words for an evaluation attribute). When instructions oblige highly associated categories (e.g., flower + pleasant) to share a response key, performance is faster than when less associated categories (e.g., insect + pleasant) share a key. This performance difference implicitly measures differential association (...)
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  • Sexual Strategies Theory: An evolutionary perspective on human mating.David M. Buss & David P. Schmitt - 1993 - Psychological Review 100 (2):204-232.
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  • Social Desirability Response Bias, Gender, and Factors Influencing Organizational Commitment: An International Study.Richard A. Bernardi & Steven T. Guptill - 2008 - Journal of Business Ethics 81 (4):797-809.
    This research is an extension of Walker Information’s (Business Ethics: Ethical Decision Making and Cases, pp. 235–255, 1999) study on employees’ job attitudes that was conducted exclusively in the United States. Walker Information found that the reputation of the organization, fairness at work, care, and concern for employees, trust in employees, and resources available at work were important factors in an employee’s decision to remain with his or her company. Our sample includes 713 students from seven countries: Canada, Colombia, Ecuador, (...)
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  • Understanding and Using the Implicit Association Test: III. Meta-Analysis of Predictive Validity.Eric Luis Uhlmann - unknown
    This review of 122 research reports (184 independent samples, 14,900 subjects) found average r ϭ .274 for prediction of behavioral, judgment, and physiological measures by Implicit Association Test (IAT) measures. Parallel explicit (i.e., self-report) measures, available in 156 of these samples (13,068 subjects), also predicted effectively (average r ϭ .361), but with much greater variability of effect size. Predictive validity of self-report was impaired for socially sensitive topics, for which impression..
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  • Are "implicit" attitudes unconscious?Bertram Gawronski, Wilhelm Hofmann & Christopher J. Wilbur - 2006 - Consciousness and Cognition 15 (3):485-499.
    A widespread assumption in recent research on attitudes is that self-reported evaluations reflect conscious attitudes, whereas indirectly assessed evaluations reflect unconscious attitudes. The present article reviews the available evidence regarding unconscious features of indirectly assessed “implicit” attitudes. Distinguishing between three different aspects of attitudes, we conclude that people sometimes lack conscious awareness of the origin of their attitudes, but that lack of source awareness is not a distinguishing feature of indirectly assessed versus self-reported attitudes, there is no evidence that people (...)
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