Subjects classified visible 2-digit numbers as larger or smaller than 55. Target numbers were preceded by masked 2-digit primes that were either congruent (same relation to 55) or incongruent. Experiments 1 and 2 showed prime congruency effects for stimuli never included in the set of classified visible targets, indicating subliminal priming based on long-term semantic memory. Experiments 2 and 3 went further to demonstrate paradoxical unconscious priming effects resulting from task context. For example, after repeated practice classifying 73 as larger (...) than 55, the novel masked prime 37 paradoxically facilitated the “larger” response. In these experiments task context could induce subjects to unconsciously process only the leftmost masked prime digit, only the rightmost digit, or both independently. Across 3 experiments, subliminal priming was governed by both task context and long-term semantic memory. (shrink)

Masked stimuli can affect the preparation of a motor response to subsequently presented target stimuli. Under some conditions, reactions to the main stimulus can be facilitated or inhibited when preceded by a compatible prime . In the majority of studies in which inverse priming was demonstrated arrows pointing left or right were used as prime and targets. There is, however, evidence that arrows are special overlearned stimuli which are processed in a favorable way. Here we report three experiments designated to (...) test whether the “arrowness” of primes/targets is a sufficient condition for inverse priming. The results clearly show that although inverse priming appeared when non-arrow shapes were used, the magnitude of the priming effect was larger with arrows. The possible reasons for this effect are discussed. (shrink)

Visual targets which follow a prime stimulus and a mask can be identified faster when they are incompatible rather than compatible with the prime . According to the self-inhibition hypothesis, the initial activation of the motor response is elicited by the prime based on its identity. This activation leads to benefits for compatible trials and costs for incompatible trials. This motor activation is followed by an inhibition phase, leading to an NCE if perceptual evidence of the prime is immediately removed (...) by the mask. The object-updating and mask-triggered inhibition hypotheses emphasize the role of the mask content . We show that the NCE may appear even if nonmasking neutral flankers are presented instead of a mask. Moreover, although with target-like flankers the NCE is larger, it occurred if flankers and targets are built from dissimilar elements. Therefore, masks/flankers can evoke an inhibition phase independently of whether or not they remove evidence for the prime and whether they are similar to the targets. (shrink)