This article considers the ethics of photojournalism from a television news perspective. The author, on the basis of his participant?observation study conducted at two major?market television stations, suggests that while most of the television news photographers he observed and interviewed expressed strong ethical beliefs and values, those same individuals admitted they often acted in contradiction to many of their personal ethical beliefs. Their actions in carrying out their work and their revelations on the structure of their ethical beliefs indicate they (...) face a dilemma in balancing values. They must deal with the often contradictory values of competition, careerism, journalistic norms, peer pressure, technology, and management and organizational expectations. (shrink)

Seventeen television journalists from Indianapolis and Terre Haute responded to a computer simulation of a situation involving privacy of an AIDS testing site. Seven different forms of reasoning were used to deal with elements of the situation. It was found, using a 3D scale for analysis, that consequentialist forms of reasoning were dominant for respondents in this sample. Noncosequentialist thinking was also demonstrated and the nature of ethical reasoning was highly individualized.