Research on organic farmers is popular but has seldom specifically focused on their motivations and decision making. Results based on detailed interviews with 83 New Zealand farmers (both organic and conventional) are presented by way of a decision tree that highlights elimination factors, motivations, and constraints against action. The results show the reasons that lie behind farmers' choices of farming methods and highlight the diversity of motivations for organic farming, identifying different types of organic and conventional farmers. Policies to encourage (...) organic production should focus on attitudes, technology, and finances. (shrink)

Reasons for converting to organic farming have been studied in a number of instances. However, the underlying rationale that motivates the behavior is not always made clear. This study aims to provide a detailed picture of farmers’ decision-making and illustrate the choice between organic and conventional farm management. Based on 21 interviews with farmers, a decision-tree highlighting the reasons and constraints involved in the decision of farmers to use, or not to use, organic production techniques was formulated. The accuracy of (...) the decision-tree was tested through a written survey of 65 randomly sampled farmers. The decision-tree permits the identification of decision criteria and examines the decision-making process of farmers in choosing their farming method. It also allows for the characterization of farmer strategies and values, identifying five types of farmers: the “committed conventional;” the “pragmatic conventional;” the “environment-conscious but not organic;” the “pragmatic organic;” and the “committed organic.” The importance of taking into account heterogeneity in farmers’ attitudes, preferences, and goals and their impact on the choice of a farming method is emphasized. (shrink)

Various structural factors influenceorganic farmer decision-making. Analyses that combinestructure and agency provide an opportunity forunderstanding farmers' perceptions of the political,economic, and social ``world'' in which they operate.Rich conversational interviews, conducted with twentycertified organic farmers in Illinois and analyzedwith multiple qualitative methods, show how farmersmediate structural concerns. In addition to political,economic, and social structures, a fourth structure isneeded. Indeed these organic farmers emphasize theimportance of ecological factors in theirdecision-making. Within the perceived economic,political, social, and ecological structures, numeroustopics (i.e., marketing, policy, family, (...) ecosystems)and subtopics (i.e., diversification, farm programs,traditions, soils) exist. Farmers' quotations providedetailed information of how they view and mediatestructures in their daily on-farm decision-making. (shrink)