A major part of the mind–body problem is to explain why a given set of physical processes should give rise to qualia of one sort rather than another. Colour hues are the usual example considered here, and there is a lively debate between, for example, Hardin, Levine, Jackson, Clark and Chalmers as to whether the results of colour vision science can provide convincing explanations of why colours actually look the way they do. This paper examines carefully the type of explanation (...) that is needed here, and it is concluded that it does not have to be reductive to be effective. What needs to be explained more than anything is why inverted hue scenarios are more intuitive than other sensory inversions: and the issue of physicalism versus dualism is only of marginal relevance here. (shrink)