The paper examines how values lose their sacred or protected significance and turn into values as a hobby. Using an excerpt from Arundhati Roy's novel “The God of Small Things”, a trend of transformation of values is outlined, raising questions about the importance of different values – both sacred and secular – for the representatives of these values. In short, the question is related to the value of values: is their practice (affirmation) meaningful in the basic sense of these (...) values, or is this practice mere imitation as a hobby? The article gives several examples that show the versatility of this topic. The case of Qutb’s Islamism highlights the importance of the distinction between private and public: the exclusion of the Islamic religion from the public sphere would result in the religion and its values losing their prominent role. A contrasting direction of change is evident in the woke movement, in which secular ideas transform into quasi-religious beliefs (resacralization of values). Finally, an explanation of this contemporary cultural picture of values becoming a hobby (in the dynamics of private-public relations) is sought in Andreas Reckwitz’s observation that the “general” is being replaced by a “singular” logic. Since the sacred and general meaning of values is abolished, this is where the shift in the understanding of values is most apparent. Because there is no longer a foundation of a sacred myth, individual values become a private matter and have no public meaning. (shrink)