Results for 'Bardwell SMm'

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  1. The Influence of Social Media Marketing on Customer Purchasing Behavior of Senior High School Students.John Harri Cabales, Ninn Kenrich Carungay, Kc Kyla Legaspi, Rhea Jay Bacatan & Jovenil Bacatan - 2023 - Journal of Research in Business and Management 11 (10):74-80.
    The primary goal of this research was to determine the influence of social media marketing (SMM) on the customer purchasing behavior (CPB) of senior high school (SHS) students. Utilizing the non-experimental quantitative method of research and validated questionnaires in data analysis with Mean, Person Product-Moment Correlation Coefficient (Pearson-r), and Multiple Linear Regression Analysis as statistical tools, the outcome displayed that the levels of social media marketing and customer purchasing behavior through the lens of SHS students are high, which means that (...)
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