It is common to characterise phenomenal consciousness as _what it is like_ to be in a mental state. This paper argues that the ‘what-it’s-like’-phrase in this context has a technical meaning, i.e. a meaning for which the association to the relevant expression is peculiar to a theoretical community. The relevant theoretical community is philosophy and some parts of cognitive science, so on this view, only philosophers and cognitive scientists use the ‘what-it’s-like’-phrase in the way that is characteristic in the literature (...) on phenomenal consciousness. This claim has important consequences. Firstly, I argue that the phrase says nothing informative about phenomenal consciousness. Secondly, I argue that the fact that non-philosophers use the phrase is not compelling evidence that they believe in phenomenal consciousness. These claims have further consequences for debates about phenomenal consciousness. (shrink)