Results for 'Independent Communications Authority of South Africa (ICASA)'

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  1. The influence of over-the-top television services on consumer television viewing behaviours in South Africa.Robertson K. Tengeh & Nokuphiwa Udoakpan - 2021 - Management Dynamics in the Knowledge Economy 9 (2):1- 4..
    A significant change in consumer viewing habits has taken place globally with the introduction and growth of over-the-top television services (OTT TV). In the absence of scientific evidence on television consumer behavior viewership changes, this paper's objective was to ascertain the television viewing patterns, given the rise of OTT TV services in South Africa. The study adopted a quantitative research approach using a convenience sampling method. Online survey questionnaires were distributed on reputable social media networks and collected 391 (...)
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  2. Over-the-Top Television Services and Changes in Consumer Viewing Patterns in South Africa.Robertson K. Tengeh & Nokuphiwa Udoakpan - 2021 - Management Dynamics in the Knowledge Economy 9 (2):257-277.
    A significant change in consumer viewing habits has taken place globally with the introduction and growth of over-the-top television services (OTT TV). In the absence of scientific evidence on television consumer behavior viewership changes, this paper's objective was to ascertain the television viewing patterns, given the rise of OTT TV services in South Africa. The study adopted a quantitative research approach using a convenience sampling method. Online survey questionnaires were distributed on reputable social media networks and collected 391 (...)
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