This is a preliminary essay on the rhetoric of ‘obosen’ of President Rodrigo Duterte. The essay discusses how the President employed the term ‘obosen’ to show his leadership quality characterized by strenght, firmness, patriotism and courage. He used ‘obosen’ as a way to persuade his target audience. The essay explicates how he was able to excellently manipulate and control the Philippine social consciousness. To soften the effects of Duterte’s ‘obosen’, his political rivals offered couinter-rhetorics which the essay also presented. To (...) cap it all, a simple summary at the end was provided. (shrink)