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Michael R. Hyman
New Mexico State University
  1. Anti-Consumption: An Overview and Research Agenda.M. S. W. Lee, K. V. Fernandez & M. R. Hyman - 2009 - Journal of Business Research 62 (2):145--147.
    This introduction to the Journal of Business Research special issue on anti-consumption briefly defines and highlights the importance of anticonsumption research, provides an overview of the latest studies in the area, and suggests an agenda for future research on anti-consumption.
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  2. Children's Influence on Consumption-Related Decisions in Single-Mother Families: A Review and Research Agenda.S. R. Chaudhury & M. R. Hyman - forthcoming - Philosophical Explorations.
    Although social scientists have identified diverse behavioral patterns among children from dissimilarly structured families, marketing scholars have progressed little in relating family structure to consumption-related decisions. In particular, the roles played by members of single-mother families—which may include live-in grandparents, mother’s unmarried partner, and step-father with or without step-sibling(s)—may affect children’s influence on consumption-related decisions. For example, to offset a parental authority dynamic introduced by a new stepfather, the work-related constraints imposed on a breadwinning mother, or the imposition of adult-level (...)
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  3. Program-Length Commercials and Host Selling by the WWF.K. J. Shanahan & M. R. Hyman - 2001 - Business and Society Review 106 (4):379--393.
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    Marketing and Logical Deduction.R. Skipper & M. R. Hyman - forthcoming - Journal of Marketing:89--92.
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