Simona Ginsburg & Eva Jablonka (G&J), in _The Evolution of the Sensitive Soul (2019)_, explore the nature and status of the mind and subjective experiences from an evolutionary perspective. They raise a fundamental question about ‘the origin of animal consciousness during evolution’ (pg.1). The book begins by tracing the roots of consciousness studies from the Aristotelian perspective on the sensitive soul, referring to the dynamics of the living organization, percepts, and feelings. They use “subjective experiencing” to refer to both sentience (...) and consciousness. They argue that to have an evolutionary account of subjective experiences, we need to develop an understanding of minimal consciousness or a marker like unlimited associative learning (UAL) indicating subjective experiences. In the book, the origin of life is marked by the evolution of goal-directed systems where the system can manifest unlimited heredity. They state that all the questions about the origin of minimal consciousness deal with ‘the emergence of new types of goal-directed systems’ (p.1). (shrink)