The practice of reading both for academic purposes and pleasure is largely agreed to have diminished over the years mainly because of advancements in social media technology. This paper thus examined the reading habits in general among English major students at Sherubtse College, Royal University of Bhutan. For data collection, a questionnaire with nine items was designed and administered to 106 English major students with gender and the year of study as the moderating variables. The questionnaire investigated the students’ general (...) attitudes towards reading, the reasons they read, the average time they spend on reading, the challenges they faced in reading, and the effects of social media on their reading habits. In addition, informal interviews were conducted to verify and triangulate the responses received from the participants. Both these quantitative and qualitative data revealed interesting insights into the reading habits of the students in question. The results are discussed and recommendations provided at the end. (shrink)