The article is a reductio ad absurdum of assumptions which are shared by a large number of followers of the animal welfare movement and utilitarianism. I argue that even if we accept the main ethical arguments for a negative moral assessment of eating meat we should not promote vegetarianism but rather beefism (eating only meat from beef cattle). I also argue that some forms of vegetarianism, i.e. ichtivegetarianism, can be much more morally worse than normal meat diet. In order (...) to justify these thesis I show that there are significant moral differences in the consumption of animal products from different species. (shrink)