The “Treatise on Nomadology: The War Machine" is one of the most important and innovative chapters in Gilles Deleuze and Felix Guattari's book, A Thousand Plateaus. It is a highly original text in political philosophy whose implications have yet to be fully mined—or even partially mined, for that matter. This short text analyzes the "noumenal" status that Deleuze assigns to the nomadic war machine, and analyzes the fundamental role that the nomadology plays in Deleuze and Guattari's political philosophy.

Rosi Braidotti has recently argued that the emerging scholarship on posthumanism should employ what she calls nomadic thinking. Braidotti identifies Gilles Deleuze’s work on Spinoza as the genesis of posthumanist ontology, yet Deleuze’s claims about nomadic thinking or nomadology come from his work on Leibniz. I argue that for posthumanist thought to theorize subjectivity beyond the human, it must use nomadology to overcome ontology itself. To make my argument, I demonstrate that while Braidotti is correct about Spinoza’s influence (...) on Deleuze, his work on Leibniz is necessary to adequately conceptualize nomadology. I employ Deleuze and Guattari’s figure of the Thought-brain as a model for conceptualizing posthumanist subjectivity that they claim goes beyond the subject itself. (shrink)

This paper introduces post-place branding in the context of the post-representationalist turn in marketing research by drawing on Deleuze and Guattari’s (A thousand plateaus: capitalism and schizophrenia, University of Minnesota Press, Minneapolis, 1987) theory of nomadology. By engaging critically with fundamental concepts in the place and destination branding literature, post-place branding offers an alternative perspective to entrenched definitions of subjectivity, place, and event experiencing, by effecting a paradigmatic shift from processing monad to nomad, from event as symbolic structure to (...) micro-events, from pre-constituted place to spacing in the process of deand reterritorializations. Post-place branding is illustrated by re-imagining the brand architectural components of the experiential events of 70,000 Tons of Metal and The Boiler Room. The analysis culminates in a metaphorical modeling exercise that draws nomadological guidelines for brandcomms’ message strategy. (shrink)

The aim of this dissertation is to develop an account of Gilles Deleuze’s philosophical project as a departure from ontology and ontological thinking. Ontology can be broadly understood as the study of being or the study of the meaning of being. Traditional ontology examines the nature of being while more contemporary philosophy often understands being itself as becoming or a process. In this respect, Deleuze has often been interpreted as a process or differential ontologist. This project departs from that interpretation (...) by arguing for a non-ontological Deleuze. The dissertation is broken into three papers where each presents a different account of what I call the non-ontological Deleuze through his work on the major pre-Kantian modern philosophers: David Hume, Benedict Spinoza, and Gottfried Leibniz. Each paper then uses the non-ontological Deleuze to engage with a related movement in post-Deleuzian Continental Philosophy. The first paper focuses on Deleuze’s early work on Hume to argue for a re-reading of the history of modern philosophy with a basis in transcendental empiricism rather than Kantian transcendental idealism. This paper uses Deleuze’s reading of Hume to respond to and critique the Speculative Realist movement’s charge that post-Kantian philosophy suffers from what they call correlationism. The second paper uses Deleuze’s work on Spinoza to argue for what the former calls ethology as a replacement for ontology. The claim here is that we should think of things in terms of what they do rather than what they are: in terms of their motion and affects rather than their being. There I contrast my reading of Deleuze’s Spinoza with those thinkers who have recently used that work to develop what is often referred to as New Materialism. The final paper argues that understanding things in terms of what they can do requires a nomadology, which is Deleuze’s play on Leibniz’s monadology. This paper uses Deleuze’s nomadology to create a dialogue with the emerging literature on Critical Posthumanism and subjectivity that has been influenced by Deleuze to suggest that posthumanist subjectivity should be understood in non-ontological terms. (shrink)