On the example of the analysis of the content of films-leaders of the box office box office, the value dynamics of the symbols of success is revealed as an objectively occurring sociocultural process in film communication. Cultural production and consumption are being rethought as the self-communication of society, which has sustainable trends. The connections of the sociocultural process of symbolizing success with communicative, semantic and semiotic processes have been studied. The specificity of the dialectical contradiction between sociocentric and personocentric symbols (...) of success is described. The theoretical provisions that reveal the structural and functional side of the socio-cultural process of symbolizing success are presented, its objectivity is proved on the example of the analysis of an array of films, the dominant tendencies in the halo of the cultural space of the general film market are determined. The book is addressed to scientists, students and teachers interested in cultural dynamics, social communication, the role of cinema in modern society. (shrink)

The article focuses on the historical, psychological, anthropological, and sociocultural aspects of the phenomenon of a double. Compared with other beings, a human is constantly forming strategies for the realization of his or her freedom. Therefore, human beings do not adapt to the world but create unusual projections of themselves. As a result, there are specific models of entering into the Being, based on a symbolic construction. Symbolism as the main component of duplication is the central point of the study. (...) The symbol allows us to intermediate various important formations of human existence, and to combine contradictory components. Reflection on the role of doubling in human existence is the main approach of this study. A human creates numerous symbolic images such as twins, a mask, a doll, the right and left hand, a mirror, a shadow. Since ancient times, people project themselves into other dimensions, go beyond the usual space and temporal coordinates, push their boundaries, and try to prolong their existence. Doubling helps individuals to assert themselves, find successful forms of life protection, get support in extreme situations, obtain new characteristics, exam the ideal modes of their prototypes. The appearance of a double does not necessarily mean a precise copy of oneself. Rather, it means exploration for a balance, a way to combine the opposites through continuous mediation, comparing oneself with the Other, and understanding one’s own alienation. Reduplication allows people to change, improve, overcome one- dimensionality, construct the identity, and achieve the fullness of their personality. This ability causes self-actualization, self-knowledge, self-awareness, and meaningful self-observation. Duality uncovers the physiological and mental asymmetry of the human being, helps to distinguish between real and virtual, facilitates social adaptation, promotes self-esteem, delineation, and localization of negative manifestations.Manuscript received 11.08.2020. (shrink)

The set of symbols of success is a set of cultural determinants of activity and their functioning is connected with the fundamental functions of culture as a system of historically developing supra-biological programs of life. The relevance of considering the symbolization of success in modern cinema is due to several factors. First, according to the majority of art historians and film theorists, cinema remains the leading, most widespread form of art throughout the 20th and 21st centuries. If we understand art (...) as a figurative comprehension of reality, its process and result, which is expressed in works, then the symbolization of success in cinema can be considered one of the most common practices for representing the determinants of activity through a figurative comprehension of reality. An analysis of this process in modern cinematography reveals the mechanisms of functioning of one of the elements of the totality of joint life programs as a segment of modern culture, limited by the boundaries of film communication. Secondly, the development of cinematography largely determines the fundamental changes in the culture of the 20th century. and there is no reason to believe that its influence is diminishing in recent times. Consequently, modern cinema remains one of the most important areas of cultural life, the study of which allows expanding scientific understanding of the patterns of changes taking place in culture. Thirdly, the development of information and communication technologies at the end of the 20th century. led to the fact that the value complexes of traditional cultures of different peoples of the world and expansive global neoplasms of a supranational nature (mass, elite, corporate, fandom, etc.) are simultaneously transmitted into the space of personal culture. Cinema in the new conditions only strengthened its position as the leading relay of value complexes. The special socio-forming qualities of cinema were noted both by its pioneers (L. Delluk, A. Dovzhenko, Ch. Chaplin, S. Eisenstein, etc.), scientists (B. Balash, V. A. Gottwald, E. M. Samuylenko, etc.) , and the ideologists of cultural revolutions at the beginning of the 20th century. G. Turner, in particular, drew attention to the fact that “to achieve control over the everyday representation of the world for a nation means to acquire strong power over the representation of individuals about themselves and about each other”, referring to the threat to the integrity and coherence of an individual’s understanding of the world under the pressure of foreign cultural domination over film communication. In this regard, the search for ways to relevantly measure the trends in the development of modern culture by marking in cinema the cultural determinants of activity, which are the symbols of success, seems to be an urgent theoretical and scientific-practical task, the solution of which expands the predictive potential of culture and its projective possibilities. (shrink)

Целью данного исследования является описание нового метода изучения доречевого языка. Предлагаемый подход позволяет соотнести эпистемологию лингвистики с общефилософскими мировоззренческими традициями других научных дисциплин. Метод построен на соответствии трёх лингвистических категорий – существительных, глаголов и междометий, по своим моторным и выразительным качествам, трём основным видам искусства – графике (изобразительному искусству), движению (танцу) и звукам (музыке), и рассматривает подобное соотношение как обусловленное природой рецепторной системы человека. Объясняя фундаментальное единство семиотической природы языка и феноменов искусства и эстетики, метод позволяет провести хронологизацию важных культурных (...) процессов. (shrink)

Straipsnyje pateikti pastebėjimai, susiję su regioniniais kalbos kultūros ypatumais, kurie tiriami remiantis Lietuvos rusakalbių laikraščių reklaminių skelbimų medžiaga. Reklaminių skelbimų kalba ryškiai atspindi pokyčius, vykstančius skirtingose gyvenimo srityse, joje aiškiausiai matomi įvairūs regioniniai ypatumai. Reklaminis diskursas aktyviai veikia kalbančiųjų kalbinę praktiką, todėl labai svarbu atkreipti dėmesį į reklaminių tekstų kalbos kultūros problemas. Reklaminių skelbimų kalbos kultūros klausimai straipsnyje gvildenami visų pirma norminiu požiūriu. Reklaminiuose skelbimuose atsispindi šiuolaikinės kalbos kultūros tipiniai ypatumai, sąlygojami naujausiojo laikotarpio rusų kalboje vykstančių aktyvių procesų, iš vienos (...) pusės, ir kalbinio kontaktavimo specifikos, iš kitos pusės. Kalbinio kontaktavimo situacijoje norminiam vertinimui yra svarbi komunikatyvioji kalbinių vienetų reikšmė kalbinėje bilingvo sąmonėje, ir į tai būtina atsižvelgti sprendžiant kalbos kultūros problemas. (shrink)

How to explain the existence of totalitarian communities in the light of hegemonic ideologies that have been oftentimes, and also quite recently, condemned? How, in the globalizing world, do information islands emerge where people live in isolated semiotic realities? How is it possible to manipulate the masses, proceeding from denounced reasoning and policies? Why can people be subject to regimes typologically similar to those that destroyed their physical and semiotic past? These are issues the article approaches, trying to see logic (...) in the management of semiotic realities through communicative situations, specifically as to how different types of objects in the latter are constructed. Metaneeds used in the construction of semiotic realities indicate the value-based structure of macrosignifieds as elementary units in culture cores. The use of macrosignifieds and skilful manipulation with metaneeds make it possible to create novel semiotic species in closed sociocultural systems that are based on unilateral semiotization of the surroundings and function by autocommunicative feedback loops. The examples given are derived from one of the most elaborate experiments in the creation of New Man and closed semiotic realities – from the territory of the former Soviet Union and the contemporary Putinized Russia. (shrink)