Gunas personality framework is an inclusive and comprehensive personality framework. Every human being is composed of three gunas or fundamental elements —sattva (intelligence-stuff), rajas (energy-stuff), and tamas (mass-stuff). Some of the prior measures of gunas do not fully capture the content of this variable, and some are not suitable for contemporary use. We conceptualize gunas in terms of an individual’s attitude towards social issues and have developed a new measure of gunas. We have demonstrated the concurrent and predictive validity of (...) the measure through a study of two samples of 60 executives and 356 MBA students. We show that sattva predicts performance, rajas predicts effort, and tamas is positively related to dispositional negativity. We show how the new gunas scale is a useful tool in contemporary times. (shrink)