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  1. The adoption problem is a matter of fit: tracing the travel of pruning practices from research to farm in Ghana’s cocoa sector.Faustina Obeng Adomaa, Sietze Vellema, Maja Slingerland & Richard Asare - 2022 - Agriculture and Human Values 39 (3):921-935.
    Good Agricultural Practices are central to sustainability standards and certification programmes in the global cocoa chain. Pruning is one of the practices promoted in extension services associated with these sustainability efforts. Yet concerns exist about the low adoption rate of these GAPs by smallholder cocoa farmers in Ghana. A common approach to addressing this challenge is based on creating enabling conditions and offering appropriate incentives. We use the concepts of inscription and affordance to trace the vertically coordinated travel of recommended (...)
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  • Male and stale? Questioning the role of “opinion leaders” in agricultural programs.Petr Matous - 2023 - Agriculture and Human Values 40 (3):1205-1220.
    Social networks can influence people’s behaviour and therefore it is assumed that central individuals in social networks, also called “opinion leaders”, play a key role in driving change in agricultural and food systems. I analyse the outcomes of an intervention (that encouraged Sulawesi smallholder farmers to take a specific action toward improving the health of their cocoa trees) to assess the impact of engaging opinion leaders in agricultural programs that aim to change farmers’ practices. The intervention has been implemented through (...)
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