Supernatural agent concepts are regarded as a defining trait of religion. The interaction of the minimally counterintuitive mnemonic effect and the hypersensitive agency detection device may be employed to explain the universal presence of concepts of gods and deities. Using the measure of free-recall, a broad model of cultural transmission investigated this pan-cultural transmission bias with a large age-representative sample in UK and China. Results were analyzed by four-way mixed ANOVA considering counterintuitiveness, familiarity, ontological category, and delay, and with age (...) as a covariate. A significant interaction of counterintuitiveness × HADD was found for both UK and China samples. These findings support assertions that supernatural agent concepts are more easily transmitted than other concepts because the present study finds that concepts similar to supernatural agents were more readily recalled. (shrink)

The typical formulation of Pascal Boyer’s counterintuitiveness theory asserts that concepts violating intuitive ontological-category structures are more memorable. However, Boyer’s original claim centered on the transmission advantages of counter-ontological representations that were cultural. Nevertheless, subsequent studies focused on the recall of novel counterintuitive representations, and an “alternative account” of the memorability of counterintuitive concepts has emerged resembling the distinctiveness effect. Yet, experimental evidence shows that familiar concepts have memorability advantages over novel ones. This investigation of these pan-cultural transmission biases used (...) a large age-representative sample in the UK and China. Results were analyzed by HLM, with familiarity, counterintuitiveness, and delay as 2-level fixed factors, and age as a covariate. No support was revealed for the typical formulation of the hypothesis — however, a significant age effect and interaction of familiarity x counterintuitiveness were found. (shrink)

The typical formulation of Pascal Boyer’s counterintuitiveness theory asserts that concepts violating intuitive ontological-category structures are more memorable. However, Boyer’s original claim centred on the transmission advantages of counter-ontological representations that were cultural. Nevertheless, subsequent studies focused on the recall of novel counterintuitive representations, and an “alternative account” of the memorability of counterintuitive concepts has emerged resembling the distinctiveness effect. Yet, experimental evidence shows that familiar concepts have memorability advantages over novel ones. This investigation of these pan-cultural transmission biases used (...) a large age-representative sample in theukand China. Results were analysed byhlm, with familiarity, counterintuitiveness, and delay as 2-level fixed factors, and age as a covariate. No support was revealed for the typical formulation of the hypothesis — however, a significant age effect and interaction of familiarity × counterintuitiveness were found. (shrink)