In recent years, one of the main thrusts of set-theoretic research has been the investigation of maximality principles for V, the universe of sets. The Hyperuniverse Programme (HP) has formulated several maximality principles, which express the maximality of V both in height and width. The paper provides an overview of the principles which have been investigated so far in the programme, as well as of the logical and model-theoretic tools which are needed to formulate them mathematically, and also briefly shows (...) how optimal principles, among those available, may be selected in a justifiable way. (shrink)