This paper explores how adaptive creativity is continuously generated and sustained in living systems. The philosophical frame and motivations for this investigation will be introduced by juxtaposing an actual creative process with current cybernetic efforts to automate creativity. Past and present process philosophers that have critiqued the implicit commitments of these contemporary techniques will set the stage for further investigations. The litmus test of progress in this investigation will be measured against the extension of two concepts: virtuality, as introduced by (...) Gilbert Simondon (On the Mode of the Existence of Technical Objects), and relevant noise, as introduced by Bacigalupi (“Semiogenesis: A Dynamic System Approach to Agency and Structure”). To refine the concepts of virtuality and relevant noise for our purposes, a rigorous theoretical model will be proposed whose intent is to explain veritable unbounded creativity. This model will then serve as a heuristic lens to explore additional extant models, such as the Kuramoto model (Strogatz), that are used to explain empirical observations of adaptive and creative behaviors in a diversity of biological phenomena. Based on these models of biological creativity and the critique of the contemporary cybernetic project, this paper will conclude by outlining the ethical implications of our culture’s current commitments to a cybernetic world view and how we might evolve beyond it. (shrink)