We develop here a semiotic model of evolution. We point out the role of confusion and choice as a condition for semiosis, which is a precondition for semiotic learning and semiotic adaptation. Semiosis itself as interpretation and decision-making between options requires phenomenal present. The body structure of the organism is largely a product of former semiosis. The organism’s body together with the structure of the ecosystem serves also as a scaffolding for the sign processes that carry on the ontogenetic cycle (...) and the organisms’ behaviour, providing the experience-based channels for decision making in the indeterminate situations of choice. The stability and persistence of ontogenesis and behaviour are based on the plasticity, or the multiviality of organic dynamics. The same plasticity or multivial dynamics is providing the material for further potential evolution. Evolution has occurred when some change becomes irreversible via its stabilization, and it usually means a modification of existing constraints, or scaffoldings. Some examples of these processes are described in the article. (shrink)

We examine the possibility of shifting the concept of choice to the centre of the semiotic theory of learning. Thus, we define sign process (meaning-making) through the concept of choice: semiosis is the process of making choices between simultaneously provided options. We define semiotic learning as leaving traces by choices, while these traces influence further choices. We term such traces of choices memory. Further modification of these traces (constraints) will be called habituation. Organic needs are homeostatic mechanisms coupled with choice-making. (...) Needs and habits result in motivatedness. Semiosis as choice-making can be seen as a complementary description of the Peircean triadic model of semiosis; however, this can fit also the models of meaning-making worked out in other shools of semiotics. We also provide a sketch for a joint typology of semiosis and learning. (shrink)