Proper names are usually considered devices of singular reference but, when considered as word-types, they also exhibit other kinds of uses. In this paper I intend to show that systematic kinds of uses of proper names considered as word-types can be accounted for by a generalized rule-based conception of systematic polysemy, one which not only postulates a multiplicity of stable senses for an expression, but also a multiplicity of content generating rules, each of which determines potentially different contents in different (...) contexts. In contrast to the currently extant polysemous conceptions of proper names (Leckie in Philos Stud 165:1139–1160, 2013), which only encompass individual and predicative uses, the presented proposal concerns all systematic uses of proper names considered in the literature, i.e., individual, predicative, deferred, descriptive, anaphoric, and bound uses of proper names. The resulting conception accommodates referential intuition about the default individual uses of proper names while also admitting other kinds of uses without generating homonymy. It transpires that proper names are semantically underdetermined and context-sensitive expressions. (shrink)