Among their uses, mass media codes of ethics declare the values of groups of media practitioners. This paper uses Schwartz's social psychology typology to identify and compare 216 values stated or implied in 15 codes of ethics for associations of journalists, bloggers, advertising/marketing practitioners, and public relations practitioners. Despite differences in their communication goals, codes generally share many of the same general values types yet often use similar words to describe different values and loyalties.

In response to recent scholarship on the need for universal professional values, a call that has intensified in the post-9/11 world, this article reports how journalists in Asia and the Middle East conceptualize universal professional values and the possible impact of a universal ethics code. In general, the journalists interviewed for this study were suspicious of a Western-imposed set of values or a code. However, they agreed on a core set of values, ones that de-emphasized truth telling in relation to (...) respect and the need to maintain a community. They also emphasized that different political systems make the implementation of a universal code problematic. However, there was great agreement on the need for such discussion within the profession and on the commonalities such discussion reveals. (shrink)

Professionalism reduced to its central ideal involves the autonomy of an occupation to control its own practice. This ideal coincides with the most fundamental prerequisite of ethical behavior: the freedom to make ethical choices. This essay argues that professionalism has not provided journalists with the appropriate kind of autonomy for fully meaningful ethical behavior.

This study examines the self-reported ethics of both current and future advertising practitioners, and compares their responses to four scenarios and 17 statements on advertising ethics. Stepwise discriminant analysis was used to determine the extent to which both groups applied the classical ethical theory of deontology to the scenarios and statements. Results indicate significant differences between both groups. For example, current advertising practitioners are significantly less likely than future practitioners to apply deontology to decision making. The implications of these results (...) are discussed and suggestions for future research are outlined. (shrink)

Journalism is viewed here as being in danger of becoming a profession, thereby changing the field into a narrow, monolithic, self?centered fellowship of true believers devoid of outward?looking and service orientations.

In this research, we surveyed 214 college journalists to assess their attitudes toward a series of ethical dilemmas. Significant predictors of a nine-item index included years enrolled in college,...

First, this article summarizes major arguments levied against codes. Second, standards for a sound ethical code are presented. Third, a trend is described toward more concrete codes developed by specific communication organizations. Finally, positive functions of codes are examined, with special emphasis on two: the argumentative function and the character?depiction function.

In an analysis of 47 U.S. journalism ethics codes, we found that although most consider images, only 9 address a gripping issue: how to treat images of tragedy and violence, such as those produced on the battlefields of Iraq, during the 2005 London bombings, and after Hurricane Katrina. Among codes that consider violent and tragic images, there is agreement on what images are problematic and a move toward green-light considerations of ethical responsibilities. However, the special problems of violence and truth (...) telling in wartime and issues of how to handle graphic images across media platforms receive virtually no attention. (shrink)

The moral development of advertising educators is important to an understanding of how they teach ethics. This article describes a survey that explores how advertising educators define and think about ethics. It examines the theoretical foundations of moral development in relation to teaching advertising ethics and provides a summary describing advertising educators' ideas about the nature of ethics. We conclude by predicting today's advertising students' ability to identify and resolve ethical dilemmas.

Americans read more than 10 magazines per month. Despite the profound effect this exposure has on individuals and society, little research has been done into ethical standards of magazines. Results of this pilot study of 100 consumer magazines indicate a considerable lack of standard practices and few ethical guidelines.

In a Web-based survey of 740 investigative journalists, competition and medium emerge as the 2 most salient predictors of journalists' tolerance of deception. Journalists who view competition as an important consideration in ethical decision making are more tolerant of deception. Television journalists have a higher tolerance of deception than print journalists. Overall, organizational factors such as medium and organization size are better predictors of deception tolerance than individual-level variables such as age, education, work experience, journalism as a college major, or (...) media ethics instruction. (shrink)

All ethics codes serve an argumentativefunction to improve public opinion, avoid government regulation, and produce ethical behavior among members. The National Religious Broadcasters' increased eforts to enforce its code illustrates the potential for three dificnlties to surface when organizations use codes to justify their activities. Organizations tend to limit public discussions to the code 's existence, and shorthand descriptions of it, fail to address enforceability problems, and assume that the code will change corporate culture. To overcome these problems, ongoing maintenance (...) of the code in relationship to its public context is required. (shrink)

This study attempts to find out Bangladeshi journalists' attitudes, perceptions, and practices about ethical dilemmas, particularly those involving conflicts of interest. Based on a survey of 333 Dhaka-based journalists, in-depth interviews, and focus group discussions, the study found that journalists' ethical standards are poor and that many indulge in corrupt practices. Their acceptance of corruption may be related to the country's general culture of corruption and ignorance of ethical issues. Professional behavior may be improved by introducing codes of ethics and (...) professional ethics education. (shrink)

Much has been written about the right of the media to cover trial processes. Less has been written about their responsibilities when doing so. The latter point is emphasized in this essay. Balancing fundamental constitutional rights associated with media coverage of trials against the seemingly insatiable appetite of viewers for such mediated fare highlights the need for scholars to study the nature and possible effects of televised coverage of trial processes. One aspect of media coverage that has received relatively little (...) attention is consideration of ethical issues surrounding media use of lawyers to comment on trials. Because of growing reliance on such commentary, the ethics of their behavior must be assessed. This article considers development of a policy to address the ethical dilemma: Should a media organization that uses lawyers to comment on trials adopt a policy establishing moral and ethical standards for such commentators? Both journalistic codes and current codes governing lawyers' behavior are considered. (shrink)

Two recurring ideologies are used to explore and explain differences in approach to media coverage and problems, both by those within the media and by critics outside the media. Models of Left (individualism, liberty, human happiness) and Right (achievement, maintenance of norms) are used to map three contemporary journalism issues: professionalism, journalist as Good Samaritan, and objective reporting. Each readily lends itself to ideological and para-ideological analysis. Ideological constructs made a significant contribution to the mapping and assessing of ethical and (...) professional media problems. (shrink)

This essay reviews a number of issues regarding self-regulation and professional ethics which journalists across Europe might face in the scaling down of national borders. The dilemma of whether a pan-European ideal standards code of ethics can help journalists when working across borders and encountering other traditions is explored by referring to Slovenia, one of the new European Union (EU) members. Presenting a critique of the traditional professionalization concept, cogent arguments are found for rejecting a universal code of ethics. By (...) acknowledging the limitations and even deficiencies of such codified morality, a journalist's responsibility is emphasized and a different concept of ethics is indicated. Ethical journalists in this international context must focus on responsibility, positive tolerance, and empathy that transcends mere obedience to a code. The EU citizen's ethics rather than EU professional ethics should be advanced, based on universal principles and grounded in personal responsibility. (shrink)

In this article we trace the evolution of the Israel Broadcasting Authority's (IBA) code of ethics through 5 permutations between 1972 and 1998. We question whether the code is the outcome of a search for ethical and professional guidelines or a means of protecting the IBA from external pressures. Since 1972 the code has become more detailed, reflecting ethical, organizational, and political sensitivities. We conclude that the result of these changes has been the crystallization and implementation of normative ethical guidelines (...) for Israeli public broadcasting. (shrink)

John Rawls's ?veil of ignorance? approach to ethical decision making is a staple in mass media ethics literature, but Rawls's overarching theory of distributive justice receives less consideration in public relations ethics than in other communication disciplines. Public relations ethicists who describe the veil often divorce it from Rawls's original intention. This paper describes Rawls's theory; its uses and misuses in contemporary discussions of public relations ethics; six reasons why the veil seems to be a difficult fit for public relations (...) practitioners; and Rawlsian considerations in the context of three commonly accepted public relations models. (shrink)

Objectivity is discussed as the underlying ethic of news reporting with an exploration of its origins. A content analysis of the general news reports in six selected U.S. daily newspapers found that objectivity was not widely practiced in 1865?1874, was common in 1905?1914, and normative by 1925?1984. Incidence of objective reporting was evidently not influenced by the introduction of the telegraph and wire services, and there is also no apparent difference between news reports of New York City newspapers and those (...) of other cities. (shrink)

The field of journalism has experienced recent upheavals caused in part by shifts in technology, economic challenges, and questions about the concept of truth telling. This study compares the new version of the Society of Professional Journalists’ Code of Ethics with its 1996 version in an effort to determine how journalists who embrace the ethos of a profession have responded to these challenges, as reflected in the standards and practices outlined in their code. A framework for systematically reading codes is (...) offered. The changes are examined in light of relevant moral theories. (shrink)

Journalistic codes of ethics from 55 countries were analyzed for their discussions of errors and corrections. The sample includes codes from press councils, broadcast media outlets, newspa...