A cross-linguistic/cultural study of verbal metaphor compares responses to terrorism in the UK (N = 96) and to urban violence in Brazil (N = 11). Focus groups discussed how violence changes perceptions of risk, decisions of daily life, and attitudes to others. Metaphor vehicles were identified in transcribed data, then grouped together semantically; 15 vehicle groupings were used with similar frequencies, 16 groupings more in UK data, 14 more in Brazil data. Systematic and framing metaphors were found inside vehicle groupings. (...) A small set of frequent verbal metaphors work as predicted by conceptual metaphor theory. Other verbal metaphor vehicles work much more specifically, as posited by discourse dynamics theory, metaphorizing contextually distinct aspects of living with violence. Major differences were found in responses to violence: UK participants demonstrate feelings of powerlessness and lack of agency through metaphor vehicles relating to Games of Chance, the Concealed nature of terrorist activity, and Body Postures negatively evaluating response from the authorities; Brazilian participants use metaphor vehicles of Violence to emphasize how the threat of urban violence itself becomes a powerful social force that constrains daily activities. (shrink)

Lakoff (1993) argued that basic level conceptual metaphors are grounded in human experience, and are therefore likely to be found widely across different languages and cultures. However, other mappings may not be shared. It is well documented that many metaphorical expressions vary across languages, and a number of researchers have argued cultural motivations for this. Possible reasons for cross-linguistic differences in metaphor are that different cultures hold different attitudes to metaphor vehicles, or that the source domain entities and events are (...) more salient in one culture than another. However, the corpus data discussed here suggest that rather than being a synchronic reflection of culture, metaphorical expressions are to some extent a cultural reliquary, and an incomplete one. (shrink)

The abundant and systematic presence of metaphor in language has in particular been explored by departing from the embodied nature of many metaphors. In the current research we investigate the manner in which the concept EATING in two nonrelated languages, namely Afrikaans (a Germanic language) and Northern Sotho (a Bantu language) gives rise to metaphorical expressions in these two languages. The two notions of cultural model and metaphor form the cornerstones of our research. The basic question guiding our research is (...) whether the metaphorical mappings originating from the same source domain (EATING) onto various target domains are the same in the two languages and secondly, whether there is any evidence that differences—if any—are culturally motivated.Our study is corpus-based. Lexical items belonging to the source domain of eating were used as search nodes in our corpus search. Our analysis indicates that the metaphorical source-domain–target-domain mappings in the two languages show a large amount of overlap. As far as the metaphors that we identified are concerned, remarkable similarities and very few—and these not significant—differences were found. (shrink)