From its very outset, the cognitive theory of metaphor has rested on the basic premise that metaphor and culture are intimately related (a good case in point in this respect is the notion of ideali...

This study was an attempt to investigate the nature of metaphor by doing a cross-cultural comparison of metaphor in 2 typologically different languages-English and Persian. For this purpose, animal metaphors were taken for comparison. The "GREAT CHAIN OF BEING" metaphor (Lakoff & Turner, 1989), along with the principle of metaphorical highlighting (Kovecses, 2002), were used as a framework in comparing different aspects of animal metaphors as interpreted by native speakers of the 2 languages. The results showed that although animal metaphors (...) in English and Persian are similar to a certain extent, many aspects of them are culture-specific. The similarities and differences among 44 animal metaphors in these 2 languages are shown and some possible explanations are put forward. (shrink)

Where do we recruit novel and unconventional conceptual materials from when we speak, think and act metaphorically, and why? This question has been partially answered in the cognitive linguistic literature but, in my view, a crucial aspect of it has been left out of consideration or not dealt with in the depth it deserves: it is the effect of various kinds of context on metaphorical conceptualization. Of these, I examine the following: (1) the immediate physical setting, (2) what we know (...) about the major entities participating in the discourse, (3) the immediate cultural context, (4) the immediate social setting, and (5) the immediate linguistic context itself. I suggest that we recruit conceptual materials for metaphorical purposes not only from bodily experience but also from all of these various contexts. Since the contexts can be highly variable, the metaphors used will often be variable, novel, and unconventional. The phenomenon can be observed in both everyday forms of language and literary texts. (shrink)

Classical Arabic poetry is replete with animal and fruit metaphors commonly used for endearment purposes. The comparative analysis of love metaphors in classical ghazal shows, however, a shift in the poetics of love from the use of animal metaphors in Badi poetry to the occurrence of fruit imagery in Bedouin ghazal. Based on a selection of classical Arabic love poetry, the paper traces the journey of love and sexuality to illustrate the conceptual change from the prevalence of the gazelle metaphor (...) in Bedouin ghazal of pre- and early Islam times to the emergence of fruit metaphors in Badi poetry of the Abbasid era. Evidenced in poetry, the metaphorical shit mirrors a change in the portrayal of women, who cease to be conceived as wild preys, fearing and fleeing male hunters to become exotic ripe fruits, waiting for the male to pick. Seemingly fortuitous, the shift in love imagery is reminiscent of sociocultural changes that help redefine the poetics of love in classical Arabic literature and inform gender dynamics in medieval Arabia. (shrink)

This paper investigates offensive animal metaphors in blog comments about the management of donations of money and medical relief during the coronavirus pandemic in China. Rather than understanding the metaphorical usage of language as a cognitive process, we consider its situational usage as a social action and invoke insights from Conversation Analysis. Based on data retrieved from Sina Weibo, we show how discussants use animal metaphors to accomplish varying actions and construct intelligibility between themselves and others about the relationship between (...) actions, moral accountability, and description of social events. We therefore argue that CA with its focus on topicality, action and societal membership can complement the cognitive understanding of the proximity between the source and the target domains. (shrink)

The abundant and systematic presence of metaphor in language has in particular been explored by departing from the embodied nature of many metaphors. In the current research we investigate the manner in which the concept EATING in two nonrelated languages, namely Afrikaans (a Germanic language) and Northern Sotho (a Bantu language) gives rise to metaphorical expressions in these two languages. The two notions of cultural model and metaphor form the cornerstones of our research. The basic question guiding our research is (...) whether the metaphorical mappings originating from the same source domain (EATING) onto various target domains are the same in the two languages and secondly, whether there is any evidence that differences—if any—are culturally motivated.Our study is corpus-based. Lexical items belonging to the source domain of eating were used as search nodes in our corpus search. Our analysis indicates that the metaphorical source-domain–target-domain mappings in the two languages show a large amount of overlap. As far as the metaphors that we identified are concerned, remarkable similarities and very few—and these not significant—differences were found. (shrink)