1. Philosophical background: iteration, ineffability, reflection. There are at least two heuristic motivations for the axioms of standard set theory, by which we mean, as usual, first-order Zermelo–Fraenkel set theory with the axiom of choice (ZFC): the iterative conception and limitation of size (see Boolos, 1989). Each strand provides a rather hospitable environment for the hypothesis that the set-theoretic universe is ineffable, which is our target in this paper, although the motivation is different in each case.