The Rachels–Temkin spectrum arguments against the transitivity of better than involve good or bad experiences, lives, or outcomes that vary along multiple dimensions—e.g., duration and intensity of pleasure or pain. This paper presents variations on these arguments involving combinations of good and bad experiences, which have even more radical implications than the violation of transitivity. These variations force opponents of transitivity to conclude that something good is worse than something that isn’t good, on pain of rejecting the good altogether. That (...) is impossible, so we must reject the spectrum arguments. (shrink)

This chapter both explains the origins of emotivism in C. K. Ogden and I. A. Richards, R. B. Braithwaite, Austin Duncan-Jones, A. J. Ayer and Charles Stevenson (along with the endorsement by Frank P. Ramsey, and the summary of C. D. Broad), and looks at MacIntyre's criticisms of emotivism as the inevitable result of Moore's attack on naturalistic ethics and his ushering in the fact/value, which was a historical product of the Enlightenment.

Argues against G.E. Moore's thesis that "good" is unanalysable. Consulting the dictionary ("more illuminating than many volumes of rational axiology"), Williams concludes that the fundamental meaning of "good" is being in accord with my purposes. That does not rule out a search for some highest good that will unify my purposes.

Moore is taken to have followed Sidgwick in his arguments against naturalism and in his consequentialism. I argue that there are differences on both issues. Sidgwick's arguments against naturalism do not rely on a controversial view of analysis, and one of his arguments for consequentialism gives him greater resources against critics of consequentialism such as T. M. Scanlon.