The article develops and justifies, on the basis of the epistemological argumentation theory, two central pieces of the theory of evaluative argumentation interpretation: 1. criteria for recognizing argument types and 2. rules for adding reasons to create ideal arguments. Ad 1: The criteria for identifying argument types are a selection of essential elements from the definitions of the respective argument types. Ad 2: After presenting the general principles for adding reasons (benevolence, authenticity, immanence, optimization), heuristics are proposed for finding missing (...) reasons, for deductive arguments, e.g., semantic tableaux are suggested. (shrink)

Some have suggested that images can be arguments. Images can certainly bolster the acceptability of individual premises. We worry, though, that the static nature of images prevents them from ever playing a genuinely argumentative role. To show this, we call attention to a dilemma. The conclusion of a visual argument will either be explicit or implicit. If a visual argument includes its conclusion, then that conclusion must be demarcated from the premise or otherwise the argument will beg the question. If (...) a visual argument does not include its conclusion, then the premises on display must license that specific conclusion and not its opposite, in accordance with some demonstrable rationale. We show how major examples from the literature fail to escape this dilemma. Drawing inspiration from the graphical logic of C. S. Peirce, we suggest instead that images can be manipulated in a way that overcomes the dilemma. Diagrammatic reasoning can take one stepwise from an initial visual layout to a conclusion—thereby providing a principled rationale that bars opposite conclusions—and the visual inscription of this correct conclusion can come afterward in time—thereby distinguishing the conclusion from the premises. Even though this practical application of Peirce’s logical ideas to informal contexts requires that one make adjustments, we believe it points to a dynamic conception of visual argumentation that will prove more fertile in the long run. (shrink)

I like punk rock. I like girls with weird eyes. I like drugs but my body and mind won’t allow me to take them. I like passion. I like things that are built well. I like innocence. I like and am grateful for the blue collar worker whos existence allows Artists to not have to work at menial jobs. I like killing gluttony. I like playing my cards wrong. I like various styles of music. I like making fun of musicians (...) who I feel pladgerise or offend music as art by exploiting their embarrassingly, pathetic versions of their work. I like to write poetry. I like to ignore others poetry. I like vinyl. I like nature and animals. I like to swim. I like to be with my friends. I like to be by myself. I like to feel guilty for.. (shrink)

In February 2010, the American Psychiatric Association (APA) launched their DSM-5 website with details about the development of the fifth edition of the Diagnostic and Statistical Manual of Mental Disorders (DSM-5). The APA invited “the general public” to review the draft diagnostic criteria and provide written comments and suggestions. This revision marks the first time the APA has solicited public review of their diagnostic manual. This article analyzes reported speech on the DSM-5 draft diagnostic criteria for the classification Posttraumatic Stress (...) Disorder. It demonstrates how textual standardization facilitates the cultural portability of the DSM-5 diagnostic criteria such that a community of speakers beyond the borders of the APA come to be seen as exemplary speakers, writers, and revisers of the professional style. Furthermore, analysis shows how co-authoring practices recontextualize the “voice” and persona of putative patient reported speech on Criterion D2. As a consequence of textual standardization, spoken discourse becomes recontextualized as the product of scientific inquiry and the organization of psychiatric knowledge. (shrink)

In this paper I attempt to sketch a preliminary framework for understanding the cognitive basis of the engagement of the mind with the material world. I advance the hypothesis that contrary to some of our most deeply-entrenched assumptions the relationship between the world and human cognition is not one of abstract representation or some other form of action at a distance but one of ontological inseparability. That is, what we have traditionally construed as an active or passive but always clearly (...) separated external stimulus for setting an internal cognitive mechanism into motion, may be after all a continuous part of the machinery itself; at least, ex hypothesi. (shrink)

This paper argues that journalists’ discursive actions in an outbreak context manifest in identifiable rhetorical motifs, which in turn influence the delivery of biomedical information by the media in such a context. Via a critical approach grounded in rhetorical theory, I identified three distinct rhetorical motifs influencing the reportage of health information in the early days of the H1N1 outbreak. A public-health motif was exhibited in texts featuring a particular health official and offering the statements of such an official as (...) a mechanism of reassurance. A concealment-of-information motif was exhibited in texts emphasizing the importance of the transparency of health officials, and in texts demonstrating ambivalence about information provided by socially-sanctioned sources. Finally, in texts mythologizing the outbreak to the exclusion of other functions of the text, I identified a pandemic motif. Each motif differs in the conclusions it offers to audiences seeking to gauge relative levels of risk, and to receive information about protective behaviours. I suggest that one means of interpreting the manifestation of distinct rhetorical motifs in the context of a high-risk health threat is the certainty that this context alters moral responsibilities, consequently influencing the manifestation of narrative role. (shrink)

ABSTRACTThis paper analyses influential approaches to CDA using an ethical lens that employs a synthesis underpinned by Kenneth Burke’s theoretical perspectives on language as action. It argues that CDA is an unavoidably moralistic pursuit with explicit aims of beneficially transforming social and political systems to make them more equal and democratic. The paper briefly addresses well aired criticisms of CDA based on its moralistic core and conclude that they miss the point by having made a Scientistic assessment of a Dramatistic (...) pursuit. I have analysed pieces by Theo van Leeuwen and Ruth Wodak, Norman Fairclough, Ruth Wodak, Teun van Dijk, Jay Lemke, and Isabela and Norman Fairclough. (shrink)

ABSTRACT The question of non-Western difference has come to feature prominently across the field of comparative rhetoric, where it is often presupposed that an irreducible difference separates Western from non-Western rhetorical and cultural production. It is on the basis of this presupposition that critics have established a politics of comparative inquiry, whereby restituting the pure consciousness of a non-Western subaltern subject is understood to subvert the hegemony of Western thought. But what exactly is the nature of this difference? In this (...) article I examine the recent turn toward Latin America in the field of comparative rhetoric to argue that this presupposition serves as a constitutive topos—that the object of Latin America is invented rhetorically in the very act of comparative inquiry—and that this presupposition yields a political impasse that the field has yet to think through. Drawing on recent work in Latin American studies, I argue for a rearticulated notion of subalternity as a methodological approach for dealing with this impasse. (shrink)

Was Durkheim an apologist for the authoritarianism? Is the sociology founded upon his work incapable of critical perspective; and must it operate under the presumption that social agents, including sociologists themselves, are incapable of reflexivity? Certainly some have said so, but they may be wrong. In this essay, I address these questions in the light of Durkheim's revisionary sociology of morals. I elaborate on unfinished elements in Durkheim's abruptly concluded (because of his early and unexpected death) scholarship, pointing out Durkheim's (...) recognition that co-present moral spheres always exist in an organically complex society, and explaining how these co-present spheres obligate social agents to untether from any absolute moral affiliations. Ultimately, then, the argument shows how the solidarity/social-order relationship is transcended within Durkheim's sociology, even by Durkheim himself. (shrink)

ABSTRACT Gerald Early's remark that black people are seminally important to the modern world because they created the blues is examined as a contribution to the politics of recognition that deviates from the liberal model that dominates in political theory. Central to this deviation is the politics of honor and Paul Corcoran's distinction between formal and aesthetic recognition. The politics of aesthetic recognition is examined here through Hans-Georg Gadamer's discussion of hermeneutics in Truth and Method as well as through Martin (...) Heidegger's phenomenology and philosophy of Dasein, inspired by Aristotle's Rhetoric, and his writings on art. The significance of art and specifically of the blues to the politics of recognition goes beyond the representation or the relaying of others' voices, in that it calls forth modes of being-there over against difference. (shrink)

This book contains 20 essays tracing the work of David Zarefsky, a leading North American scholar of argumentation from a rhetorical perspective. The essays cohere around 4 general themes: objectives for studying argumentation rhetorically, approaches to rhetorical study of argumentation, patterns and schemes of rhetorical argumentation, and case studies illustrating the potential of studying argumentation rhetorically. These articles are drawn from across Zarefsky’s 45-year career. Many of these articles originally appeared in publications that are difficult to access today, and this (...) collection brings the reader up to date on the topic. Zarefsky’s scholarship focuses on the role of language in political argumentation, the ways in which argumentation creates public knowledge and belief, the influence of framing and context on what is said and understood, the deployment of particular patterns and schemes of argumentation in public reasoning, and the influence of debate on politics and governance. All these topics are addressed in this book. Each of the conceptual essays includes brief application to specific cases, and five extended case studies are also presented in this volume. The case studies cover different themes: two explore famous political debates, the third focuses on presidential rhetoric across the course of United States history, the fourth on the arguments for liberalism at a time of political polarization, and the fifth on the contemporary effort to engage the United States with the Muslim world. This book is of interest to scholars in the fields of philosophy, logic, law, philosophy of law, and legal history. The range of topics and concepts addressed, the interplay of concepts and cases and the unifying perspective of rhetorical argumentation make this book a valuable read for students of argumentative practice, whether rhetorically or otherwise. (shrink)

Comparing frameworks for AI development allows us to see trends and reflect on how we are conceptualizing, interacting with, and imagining futures for AI. Recent scholarship comparing a range of AI frameworks has often focused methodologically on consensus, which has led to problems in evaluating potentially ambiguous values. We contribute to this scholarship using a rhetorical perspective attuned to how frameworks shape people’s actions. This perspective allows us to develop the concept of an “AI mainstream” through an analysis of five (...) of the highest-profile frameworks, including Asimov’s Three Laws. We identify four features of this emerging AI mainstream shared by most/all of the frameworks: human-centered design focus, abstraction-oriented ethical reasoning, privileged authorship, and ahistorical regulatory justifications. Notably, each of these features permeates each framework, rather than being limited to a single principle. We then evaluate these shared features and offer scholarly alternatives to complement and improve them. (shrink)

In this article, I first address the ethical considerations about football and show that a meritocratic-fairness view of sports fails to capture the phenomenon of football. Fairness of result is not at centre stage in football. Football is about the drama, about the tension and the emotions it provokes. This moves us to the realm of aesthetics. I reject the idea of the aesthetics of football as the disinterested aesthetic appreciation, which traditionally has been deemed central to aesthetics. Instead, I (...) argue that we should try and develop an agon aesthetics where our aesthetic appreciation is understood as involving and being embedded in our engagement in the game. The drama of football is staged but not scripted. The aesthetics of competitions like football matches—the agon aesthetics—lies in engaging in the conflict that a competition is, while being aware that the conflict is not over ordinary world or everyday life issues, but unnecessary and invented for the very purpose of having a conflict to enjoy. (shrink)

Western language philosophy studies meaning from diverse aspects, with a core concern for how meaning is formulated and interpreted. The artificial-language and natural-language schools are two camps in this philosophical undertaking, the former insisting on scientific logic and positivism in meaning verification while the latter emphasizing subjective intention and context in meaning interpretation. Semiotics provides another semantic perspective that tips toward the theory of the natural-language school. This article compares the semantic thought of analytical language philosophers with that of a (...) Chinese semiotician – Yiheng Zhao, who defines meaning as the interpretative potential between any two signs, and, being the product of signifying activities, meaning should be stipulated as dynamic process instead of a static essence. Thus, the interpretation of meaning is totally free of the shackles of logical positivism and radical interpretation required by the artificial-language school. On the other hand, differing from the natural-language school, meaning in Zhao’s semiotic theory can be either expressive or communicative, which means meaning that has originated from an expresser does not necessarily need an interpreter like the utterer-audience binary in Grice’s theory. Compared with Anglo-American analytical language philosophers, Zhao shows more affinities in semantic thought with the continental philosophers – Husserl, Heidegger, Gadamer, Habermas, and Ricoeur. (shrink)

This article investigates the uneasy process of integrating midwifery’s alternative, women-centered model of childbirth care within the medically-dominated healthcare system in Canada. It analyses the impure processes of rhetorical identification and differentiation that characterized the debate about how to regulate midwifery in Ontario by examining a selection of submissions from diverse health care groups with vested interest in the debate’s outcome. In divergent ways, these groups strategically appeal to the value of the “public interest” in order to advance professional concerns. (...) The study considers the implications of this rhetorical process for re-defining midwifery’s distinctive professional identity in relation to other health professions, to the state, and to the women for whom midwives care. Likewise, it suggests the relevance of rhetorical analysis for understanding the discursive formation and re-formation of health models, values, and professions in Western culture. (shrink)

In this paper, I analyze the witch's dance through the lens of Jahra “Rager” Wasasala's bloo/d/runk (2016) and Liz Lerman's Wicked Bodies (2020) whose invocation of the witch through the moving body, I argue, goes beyond merely metaphorical or esthetic applications, but enacts a certain dramaturgical function as a hinging threshold, a dynamic site of negotiation between material and immaterial forces. In my analysis, I sketch the contours of a hinge‐analytic called “riding the hinge,” seeking suspension in the hinges of (...) performance in order to account for how invisible forces assume presence on stage through the figure of the witch as she dances. “Riding the hinge,” I argue, is a practice performed by choreographers who engage the transformational presencing power of the body of the witch in performance, as well as a critical methodology for analyzing such works. (shrink)

Normative philosophy believes that argumentation concerning values is rational because there is a deeper value to which all are committed. Citing Ronald Dworkin’s 1977’s Taking Rights Seriously, Will Kymlicka suggests that this “ultimate value” is equality. Having a standard enables rationality because it enables competing theories to show “that one of the theories does a better job living up to the standard that they all recognize”. The measure for whether an argument weighs as much as it claims is how well (...) it accounts for treating people equally and fairly. Fair and equal treatment is measurable enough, and for the same reason values generally are: it helps form the reality of... (shrink)

Depression is a debilitating condition, but it can also be an awakening: one that calls attention to what is termed dimensions of expertise that come with the spatial and temporal structure of human beings and that are necessary for offering some counter to the debilitating force of the condition. Expertise has a significant ontological status: it is directly associated with who we are as creatures who can hear and respond to the call of conscience, desire acknowledgment and have an obligation (...) to share this life-giving gift with others, and whose very being is characterized by a perfectionist impulse to better its standing in the world. A story concerned with medical expertise is offered to illustrate in concrete terms these specific matters. (shrink)

The aim of the study is to describe the relationship between rhetoric and popular science texts. Scientific American magazine is taken as an example. In conclusion, the author suggests that the rhetoric of popular science texts rests on the presentation of a problem, avoiding controversy in the presentation of research issues, avoiding modal forms and the use of multiple elements of visual rhetoric. This article contains brief historical information about the development of the magazine Scientific American.

There have recently been attempts in the academic discourse to describe what is referred to as the demise of the postmodern due to the perceived insufficiency of the latter concept to adequately express the uniqueness of the 21st-century world. The younger generation of scholars, therefore, suggest adopting a new discourse, termed ‘metamodernism’, to do justice to this transforming sensibility. Metamodernism can be characterised by an oscillation between the modern and the postmodern, enthusiasm and irony, hope and nihilism, construction and deconstruction. (...) This article seeks to reflect on this new discourse from the perspective of theological anthropology. It will bring theorists of metamodernism in conversation with theological discussion to explore how Christians can respond and contribute to this ongoing transformation in the human interpretation of reality. It will be suggested that this momentum should be viewed by Christians as a ‘paradigm shift’ that they are to embrace critically, yet affirmatively. (shrink)

The writings of Philip Rieff present a challenge to the social sciences along three fronts: the nature of theorizing, the meaning of 'culture', and the sources of social order. Here I outline the main themes of his life's work, including the 'sacred sociology' that he announced in his later writings. I suggest that the broad cultural diagnosis that he had developed by the 1960s remains pertinent today, but that his more detailed substantive statements - particularly about art, science, politics and (...) sexuality - are of mixed quality; the reason for this is that, while Rieff developed a very clear view of the meaning and purpose of theorizing, his methods of cultural analysis were less well thought through, and his work haunted by a series of ambivalences that he never resolved, notably between the demands of the critical and the affirmative intellect, and between credal and psychological Jewishness. (shrink)

Rhetoric, like any other practice, is always to be used to serve the ends of justice, and for that alone.People will be responsible for the needs of others only when they are responsive to the feelings of need, anxiety, and desire in real other people who work in real material conditions. This direct response will take place only when people are fully responsive to, and fully responsible for, their own feelings. This responsibility for individual feeling, for full complexity and depth (...) of individual feeling, is thus of political not simply personal importance.To theorize justice rhetorically, this article reviews two major theories of rhetoric that address justice: the New Rhetoric of Chaïm Perelman and Lucie .. (shrink)

Theorists have long sought to repress or domesticate the shaggy, obscene, and transgressive satyr that ranges through satire’s long history, lurking in dark corners, and to make it into a model of a moral citizen.Unruly, wayward, frolicsome, critical, parasitic, at times perverse, malicious, cynical, scornful, unstable—it is at once pervasive yet recalcitrant, basic yet impenetrable. Satire is the stranger that lives in the basement.Instead of trying to resolve all the problems that arise from the particular of a given tragic dignification, (...) the dramatist in his satyrplay throws out tragic dignification per se. He thus gets freedom by a flat refusal to accept any of the norms that had caused the .. (shrink)

Current problems and controversies involving GM issues are not limited to scientific fields but spill over into the social context. When disagreements enter society via media outlets, social factors such as interests, resources, and values can contribute to complicating discourse about a controversial subject. Using the framework for the analysis of media discourse proposed by Carvalho, this paper examines news reports on Chinese GM rice from the dimensions of both text and context, covering the period of 2001–2015. This study shows (...) that media may not only construct basic concepts, theme, and discursive strategies but also generate an ideological stance. This ideology constituted an influential dimension of the GM rice controversy. By following ideology consistent with the dominant position of the Chinese government, the media selectively constructed and endowed GM rice with a specific meaning in the Chinese social context, making possible the reproduction and communication of GM rice knowledge and risks to the public. (shrink)

By elaborating upon pivotal twentieth-century studies in language, representation, and subjectivity, Being Made Strange reorients the study of rhetoric according to the discursive formation of subjectivity. The author develops a theory of how rhetorical practices establish social, political, and ethical relations between self and other, individual and collectivity, good and evil, and past and present. He produces a novel methodology that analyzes not only what an individual says, but also the social, political, and ethical conditions that enable him or her (...) to do so. This book also offers valuable ethical and political insights for the study of subjectivity in philosophy, cultural studies, and critical theory. (shrink)

This essay is an exploration in ethical rhetoric, specifically, the ethics of comparing the status of fetuses and animals to enslaved Africans. On the view of those who make such comparisons, the fetus is treated as a slave through abortion, reproductive technologies, and stem cell research, while animals are enslaved through factory farming, experimentation, and as laborers, circus performers, and the like. I explore how the apotheosis of the fetus and the humanization of animals represent the flipside of the subjugation (...) and animalization of black people. At their ethical best, those who compare aborted fetuses and abused animals with enslaved black people have laudable ethical goals. The anti-abortion right and the animal rights left, respectively, wish to abolish abortion and the unethical treatment of animals. They seek, respectively, to reimagine the ethical-political status of the fetus and to criticize the animalization of animals, the practice of constructing them as beasts. While sympathetic to these goals, I worry about the comparative diminution of the historical, literal enslavement of black people. To what extent, I ask, does the comparative ethical rhetoric of fetal slaves and animal slaves affect historical constructions of black people as beastly and disposable? (shrink)

Now over a decade since the publication of John Michael’s Anxious Intellects (2000), many rhetoric scholars are no less anxious about the relevance of scholarship to public affairs. Recent exchanges concerning rhetorical criticism, public intellectualism, and academic engagement continue to provide evidence of a prominent felt need to prove public relevance, explain away the lack of readily apparent public engagement, or adopt a more activist posture. That academic work should have political consequences is broadly assumed within a dominant strain of (...) rhetorical scholarship owing to what is doubtless an incontrovertible feature of reality—words have political consequences. From this fact, many rhetoric scholars .. (shrink)

“Place” as an argumentative domain, which has been taken for granted and treated by theorists of argumentation simply as a physical notion designating the occasion where an argumentation takes place, carries far more complex meanings beyond its traditionally assumed domain in the following three dimensions: as a geographical locale; as a concept, an idea, a history or a notion with its own disputable narratives and presumptions; and as an imaginative geography. Similarly, an image or a character projected through argumentative discourse (...) should be among the central concerns for argumentation studies, however, limited attention has nevertheless been paid to this traditional face of argument in general and the collective face in particular. We argue that image is a site of discursive production, a symbolic field or a discursively disputable space. The discursive interplay among “place,” “image,” “argument” and “time” offer a new way of thinking about ethotic argument and its key role in the establishment of discursive credibility. (shrink)

Der Ausdruck "Soziotektonik" bezeichnet das Netzwerk menschlicher Wechselwirkungen, welche durch Symbole und Signale übermittelt werden und die Koordination und Integration verschiedener Sozialsysteme ermöglichen. Jedes Sozialnetzwerk ist zeitbedingt und seine Evolution ist das Ergebnis menschlicher Entscheidungen. Die Entwicklung kann im Rückblick beschrieben werden; im Vorausblick können nur Wahrscheinlichkeitsaussagen gemacht werden. Die Teilsysteme sind nicht hierarchisch untergeordnet, sondern heterarchisch beigeordnet und unterliegen infolgedessen unvereinbaren Einflüssen. Der Grad der möglichen Harmonisierung kann mathematisch-topologisch formuliert werden.

Synthetic biology, a multidisciplinary field involving designing and building with DNA, often designs and builds in microorganisms. The role of these microorganisms tends to be understood through metaphors making the microbial cell like a machine and emphasizing its passivity: cells are described as platforms, chassis, and computers. Here, I point to the efficacy of such metaphors in enacting the microorganism as a particular kind of participant in the research process, and I suggest the utility of employing metaphors that make microorganisms (...) a different kind of thing—active participants, contributors, and even collaborators in scientific research. This suggestion is worth making, I argue, because enabling the activity of the microorganism generates opportunities for learning from microorganisms in ways that may help explain currently unexplained phenomena in synthetic biology and suggest new experimental directions. Moreover, “activating the microorganism” reorients relationships between human scientists and nonhuman experimental participants away from control over nonhuman creatures and toward respect for and listening to them, generating conditions of possibility for exploring what responsible research means when humans try to be responsible toward and even with creatures across species boundaries. (shrink)

1st Gent.: Our deeds are fetters that we forge ourselves. 2d Gent.: Ay, truly: but I think it is the world that brings the iron. R. L. Scott once explained that the “environment is experienced as being rhetorical,” meaning anything within the milieu can participate in addressivity, that who or what addresses what and whom is variable and multiple. He stressed that human valuing determined participation, but he nonetheless anticipated a more robust, posthuman ecological view when he contended that “one (...) must not think of rhetorical attributes as exclusively the property of speakers, writers, or other message-senders”. Scott claimed an “enlarged concept of rhetoric” was necessary... (shrink)

Ever since Plato’s famous attack on artists and poets in Book 10 of The Republic, lovers of literature have felt pressed to defend poetry, and indeed from ancient times down to the present, literature and art have had to fight various battles against philosophy, religion, and science. After providing a brief overview of this conflict and then arguing that between poetry and science there are some noteworthy similarities---that is, that some of the basic mental structures with which the scientist studies (...) the “text‘ of nature (facts, laws, theories) find their counterparts in ways an informed reader studies the poetic text, I develop what I see as the most important differences between poetry, on the one hand, and science, philosophy, and theology, on the other. These differences lie chiefly in two areas: (1) in the stance that each takes toward language itself and (2) in the stance each takes toward that ancient polarity between the one and the many. The aim of my argument is neither to privilege poetry over the other modes of knowing the world nor to grant, particularly to science in its reductive “objectivity,‘ a higher epistemological status than that accorded to poetry and the arts. Instead, I wish to argue that science, by pushing the boundaries of knowledge about the material world, shows the poet, as well as the theologian, some of the more important work to be done and that poetry, with its emphasis on the particular over the abstract and on the ambiguities and paradoxes of language as inherently metaphorical, serves science and religion by providing a caution against the naive acceptance of language as literal and the consequent enthrallment to the power of absolutes and totalizing abstractions. (shrink)

In our research and teaching we explore the value and the place of rhetoric in education. From a theoretical perspective we situate our work in different disciplines, inspired by major ‘turns’: linguistic, cultural, anthropological/ethnographic, interpretive, semiotic, narrative, literary, rhetorical etc. In this article we engage in the discussion about what all these turns might entail for education by elaborating on what it implies to read the world as a ‘text'—as is central in a semiotic approach—and by introducing new rhetoric in (...) general, and the work of the literary critic and rhetorician Kenneth Burke in particular, as a possible theoretical and methodological resource. We illustrate its application in the analysis of a fictional narrative. Our aim is to explore how an understanding of education as rhetoric can be integrated into the teacher education curriculum. (shrink)

In this article we introduce the special issue Attitudes Toward Education: Kenneth Burke and New Rhetoric, which brings together a number of contributions that were first presented at the conference Rhetoric as Equipment for Living. Kenneth Burke, Culture and Education. Kenneth Burke [1897–1993] is one of the foundational figures in the development of what is known as the ‘new rhetoric’. The aim of the contributions to this special issue is to explore what is pedagogical about Burke’s anthropological account of rhetoric (...) and, more specifically, whether his concepts and ideas can still be relevant for educational research and practice. In this article, we briefly introduce some key concepts from Burke’s rhetorical framework and we give an overview of the different contributions that are part of the special issue by summarizing how they address the educational dimension of Burke’s corpus. We end by introducing a ‘grammar of educational motives’ to explore educational purposes and implications. (shrink)

In a market place crowded with practical rhetoric books what educational value could a challenging work such as Kenneth Burke’s A Rhetoric of Motives possibly have? Burke knows but doesn’t use the terminology of the classical art and rather than analysing the persuasive rhetoric of well-known speeches to equip us with strategies, he weaves his way around literary texts, teasing out meanings that their authors something intended, sometimes did not. Yet, despite such difficulties, A Rhetoric of Motives is a practical (...) rhetoric book. It is just that its process of explication teaches us to think well. This essay tries to explain Burke’s rethinking of the purpose and contents of a traditional teaching tool—the rhetorical handbook—and defends the value of literary-rhetorical reading that aims to ‘equip’ citizens to think openly. (shrink)

The author had had a plan for a kind of melodrama constructed around two orders of motivation. In the foreground of the stage, there was to be a series of realistic incidents, dealing with typical human situations, such as family quarrels, scenes at a business office, lovers during courtship, a public address by a spell-binder, etc. In the background, like a set of comments on this action, there was to be a primeval forest filled with mythically prehistoric monsters, marauding and (...) fighting in silent pantomime. These two realms were to have no overt connection with each other. The monsters in the "prehistoric" background would pay no attention to the everyday persons of the... (shrink)

Collegiality among nurses is necessary for the accomplishment of the tasks of care, for safety and quality improvement and for professional self‐regulation. Nurses, especially in hospitals, are more likely to work in groups than other professionals, yet those relationships have not been well explored. Bullying, intimidation and fear are frequently identified, while respectful disagreements are rarely described. In this paper, a single story by a nurse about her conversational conflict with another nurse is given a close reading. I use the (...) ‘triadic line’ of William Carlos Williams to format an extended excerpt of interview text, in order to make visible the rhythms and organization of spoken language. Mills' concept of a ‘vocabulary of motives’ is used to examine the rhetorical strategies deployed by each nurse. Finally, I analyze the narrative structure of the story, highlighting the ways that moral certainty and uncertainty function to involve the reader in the story, and the complex role of virtue in nursing discourse. (shrink)

Leon Kass's often-cited essay, “Death with Dignity and the Sanctity of Life,” provides the basis for a case study in the rhetorical function of definition in debates concerning bioethics. The study examines the way a particular definition of “human dignity” is used to maintain an advantage of power in the debate over the morality of physician-assisted suicide. It also considers sources of human dignity that are deflected from attention by the rhetoric of Kass's formulation.

This essay takes a rhetorical pragmatist perspective on current questions concerning educational goals and pedagogical practices. It begins by considering some challenges to rhetorical approaches to education, placing those challenges in the theoretical context of their posing. The essay then describes one current rhetorical approach—based on Kenneth Burke’s dramatism and logology—and uses it to understand and redescribe another rhetorical approach—Jesuit teaching of eloquentia perfecta. Proceeding in this way, the essay presents both a general theoretical framework for discussing educational aims and (...) a specific practical example of how such aims might be achieved. (shrink)

The aim of the present study is to evaluate Sonja Foss’s Rhetorical Schema for the Evaluation of Visual Imagery as well as reflect upon several points for further consideration; and finally suggest a renewed triadic approach as a method for analyzing art-relevant visual imagery. The triadic approach to be discussed assumes three correlative layers: the intellectual knowledge, function of the artistic content as the visual representational component, and aesthetics as modality. This study will include the analysis of a print advertisement (...) that used an artwork as its content of visual rhetoric, and this will inform further discussions on the proposed approach. The contribution of this renewed triadic approached to the field of visual rhetoric has the advantage of expanding and possibly improving rhetorical analysis methods of visual imagery. (shrink)

ABSTRACTI compare M.A.K. Halliday’s metafunctional system with Jay Lemke’s for the purposes of doing Critical Discourse Analysis. The differences I foreground turn specifically on notions of context and the distinction that Kenneth Burke makes between scientistic and dramatistic approaches to the analysis of meaning. I use a corpus of political and journalistic texts on ‘austerity’ discourses, and two examples from creative arts research projects, to demonstrate differences in the contextual potentials of the two systems that have implications for critical analysis. (...) The analysis highlights differences in what Burke describes as analytic range and circumference, and differences in directionality between the two systems. Halliday’s metafunctions provide a gateway into deeper and more detailed analysis of language, directing analysis into aspects of the text below the level of the clause. Lemke’s is an action focused, two-way semiotic interface between cultural groups and the meanings they make, whether by means of language alone or by multimodal means, and demands that analysis begin with culture. (shrink)

The Homeric Hymns are commonly taken to be religious poems in some general sense but they are often said to contrast with cult hymns in that the latter have a definite ritual function, whereas "literary" hymns do not. This paper argues that despite the difficulty in establishing a precise occasion of performance for the Homeric Hymns, we are nevertheless in a position to identify their ritual function: by intoning a Hymn of this kind, the singer achieves the presence of a (...) god before participants in a public festival. The key mechanism by which the hymnist does this is the evocation of a god via the elaboration of a typical unit of traditional hymnic discourse, what I call the "theme of recognition ." The pragmatic operation of narrative such as this is similar to the device known in the study of magical texts as the historiola, or short narrative that serves as a verbal model for a desired outcome in the patient's world. This kind of operation is called, in this paper, "symbolic action," a term borrowed from the rhetorician Kenneth Burke. The theme of recognition is traced in the fabric of the expansive Hymns , and the paper further argues that an important generic marker in the Hymns, the greeting of the god , discloses their pragmatic function, the hymnist's skillful deliverance of the god before his hearers. (shrink)