Henceforth "to transform" should mean "to change the sense of sense."The field of the entity … is structured according to the diverse—genetic and structural—possibilities of the trace.The first article in the first issue of Philosophy and Rhetoric is "The Rhetorical Situation," Lloyd Bitzer's critical exegesis on "the nature of those contexts in which speakers or writers create rhetorical discourse". Bitzer contends that the rhetor produces "the rhetorical text" when a "real" or "natural" —"objective and publicly observable" —situation "calls the discourse (...) into existence". That was 1968. Five volumes later, as you know, Richard E. Vatz flips the causal relation, maintaining instead that... (shrink)

ABSTRACT This article makes a case for the contemporary relevance of Charles Sanders Peirce’s conception of rhetoric and its further fulfillment through biosemiotics and pragmatist-inflected physiological feminisms. It situates itself in an era when rhetoric is undergoing conceptual change, with the social constructivism that guided much thinking since the 1970s supplanted in part by a family of postconstructivisms. In conversation with new materialist, affective, and biological strands of rhetorical theory, the article maps questions and risks involved in developing newer conceptions (...) of rhetoric not limited to discourse, symbolic action, and exclusively human capacities. It argues that Peircean thinking provides resources for nonreductive understandings of how rhetoric emerges from life itself and is pluralistically mediated through the forming conditions and multimodal consequences that materially give it meaning. Contemporary biosemiotics and physiologically oriented feminisms like Teresa de Lauretis’s then move the promise of Peircean rhetoric closer to reality. (shrink)

ABSTRACT This article proposes rhetorical hegemony as a new materialist intervention into the production of alternative political economic futures. It problematizes contemporary theories of hegemony that assert affect as beyond rhetorical engagement, suggesting that these accounts fail to produce viable political economic alternatives because they use, but do not reinvent, the prevailing affective relations. Turning to and extending Foucault's middle and late work to forge a different model, the article discusses rhetorical hegemony as the entangled relationships between materiality and power. (...) In conversation with other contemporary theories, it argues for a practice of rhetorical hegemony that materially recapacitates energetic potential and, consequently, the milieu. The article ends by outlining the rhetorical, political, and intellectual implications of this shift. (shrink)

ABSTRACT This paper proposes a vision of rhetoric as metaphysical enactment. This position contrasts with traditionally accepted views of rhetoric as phenomenological practice, evidenced prominently in contemporary rhetorical theory. I advance a framework that employs metaphorical accommodation and indicates a way that rhetoric can be situated as a perpetually productive force. The analytic tradition affords a method and vocabulary that when placed in conversation with rhetorical studies offers an alternative for viewing rhetoric as metaphysical enactment. I determine that rhetorical theory (...) should engage with rhetoric as a measure of action, activity, and vitality that raises our awareness and connects us. (shrink)