This work aims to contribute to the explanation of cognitive capacities that are essential to human intelligence: commonsense and situation holism. The attempt to explain them within the field of cognitive sciences raises a foundational challenge. How can human cognition distinguish what’s relevant and what’s not in an open-ended set of contexts? The challenge is characterized by a circularity. Potential solutions end up relying on the very capacity that they should be explaining, i.e. the sensitivity to what’s contextually relevant. The (...) argument here developed is an attempt to get out of this circularity. It is grounded on a bi-dimensional analysis of the problem. The first one is representational and is about how cognitive knowledge on what’s relevant can be stored. This dimension is related to the frame problem from artificial intelligence. I claim that this representational aspect of the issue can be neutralized by abandoning language-like representational schemes and sticking to a plurality of structural ones. They allow representational states to play a clear and non-trivial explanatory role while enabling a kind of representational productivity that is not bothered by the frame problem. The second dimension is the inferential one. It encompasses our relevance-sensitive inferential productivity, i.e. our capacity to efficiently infer what’s relevant in indefinitely many contexts, including ones we’ve never faced before. I argue that such relevance sensitivity cannot be neither innate, for innate mechanisms result in the aforementioned circularity, nor learned through innate mechanisms, for learning processes themselves rely on relevance sensitivity. The suggested alternative is that relevance sensitivity is a cognitive gadget. A kind of mental mechanism that is culturally, rather than genetically, inherited. This possibility is rendered plausible within Cecilia Heyes’ “cognitive gadgets” framework. She shows how developmental tweaks and biases culturally established can participate in the constitution of cognitive mechanisms. Thus, cultural elements can participate in human cognition not only as information sources, but also in the form of tweaks that bias the processing of that information towards what’s culturally established as contextually relevant. (shrink)