That one person's modus ponens is another's modus tollens is the bane of philosophy because it strips many philosophical arguments of their persuasive force. The problem is that philosophical arguments become mere pantomemes: arguments that are reasonable to resist simply by denying the conclusion. Appeals to proof, intuition, evidence, and truth fail to alleviate the problem. Two broad strategies, however, do help in certain circumstances: an appeal to normal informal standards of what is reasonable (nisowir) and argument by interpretation. The (...) method of explication features prominently in both strategies, and the paper extends this method to apply to nisowir, introducing the concept of canonical explication. The paper illustrates the two strategies with examples of arguments from formal epistemology and suggests that an appeal to nisowir might help to defend against philosophical scepticism by shifting the burden of proof to the sceptic. (shrink)