The main approaches to the definition of populism and its place in political life. The question of the formation of populism especially in election rhetoric. The issue of populism is one of the leading places among the themes of modern political research. The relevance of this phenomenon is due to the important role of populism in society, both in theoretical and practical terms. This primarily refers to the political processes taking place in Ukraine, especially in election campaigns. Recently seen on (...) the Ukrainian electorate, where by both opposition parties and ruling all preparing for elections 2015 year, forgetting their campaign promises and programs. (shrink)