Cognitive research on metaphoric concepts of time has focused on differences between moving Ego and moving time models, but even more basic is the contrast between Ego‐ and temporal‐reference‐point models. Dynamic models appear to be quasi‐universal cross‐culturally, as does the generalization that in Ego‐reference‐point models, FUTURE IS IN FRONT OF EGO and PAST IS IN BACK OF EGO. The Aymara language instead has a major static model of time wherein FUTURE IS BEHIND EGO and PAST IS IN FRONT OF EGO; (...) linguistic and gestural data give strong confirmation of this unusual culture‐specific cognitive pattern. Gestural data provide crucial information unavailable to purely linguistic analysis, suggesting that when investigating conceptual systems both forms of expression should be analyzed complementarily. Important issues in embodied cognition are raised: how fully shared are bodily grounded motivations for universal cognitive patterns, what makes a rare pattern emerge, and what are the cultural entailments of such patterns? (shrink)

Cognitive semantic studies have shown that our conceptualization of morality is at least partially metaphorical and that our moral cognition is grounded in some fundamental contrastive categories of our embodied experience in the physical environment. It is argued that our moral cognition is built on a moral metaphor system. Within the framework of conceptual metaphor theory, this study aims to examine the spatial subsystem of moral metaphors in English. We set out with five pairs of moral metaphors that involve the (...) following spatial source concepts: HIGH and LOW, UPRIGHT and TILTED, LEVEL and UNLEVEL, STRAIGHT and CROOKED, and BIG and SMALL. These metaphors were found to constitute the spatial subsystem of moral metaphors in Chinese. Our primary goal is to find out if the five pairs of moral–spatial metaphors are manifested in English as well. To that end we collected linguistic data from the Corpus of Contemporary American English and searched Google Images for multimodal evidence. Our finding is that the five pairs of moral–spatial metaphors are applicable in English as they are in Chinese. We also discuss issues related to conceptual metaphor theory. (shrink)

This study aims to contribute to the research on spatial metaphors for morality from the perspective of Chinese. It outlines the linguistic patterns in Chinese that manifest the putative underlying spatial subsystem of moral metaphors, which can be summarized by a central metaphor “MORALITY IS SPATIALITY.” In doing so, it focuses on 17 spatial words that instantiate in real-life discourses five pairs of moral–spatial metaphors in their positive and negative valence. The total of 10 metaphors under study forms a cluster (...) as the spatial metaphor subsystem operating in conjunction and connection with other metaphor subsystems in our moral cognition. It is suggested that the 10 conceptual metaphors emerge from four image schemas: UP-DOWN, BALANCE, PATH, and OBJECT. A unified schematic configuration is proposed to lay out the spatial elements and relations represented by the four image schemas in a single diagram. Based on its linguistic analysis, the study also provides a list of prototypical target as... (shrink)

Journal Name: Cognitive Linguistics Issue: Ahead of print.