For Nietzsche, the creation of value is of such great importance because it is the only means by which value can come to exist in the world. In this paper, I examine Nietzsche’s views about how value is created. For Nietzsche, value is created through valuing, and in section ‘Valuing’, I provide a Nietzschean account of valuing. Specifically, I argue that those who share Nietzsche’s view that there are no objective values can value things by representing them to have relative (...) value. In section ‘Self-expression and individuality’, I explore Nietzsche’s view that the creation of value occurs through the self-expression of unique individuals. In section ‘Strength’, I discuss the reasons why, according to Nietzsche, strength is required for value creation. In brief, strength is energy, and I explain the various reasons why energy is required to create new values. (shrink)