The article argues that the doctrine of Gorgias of Leontinoi, as expressed in his "Encomion of Helen", is not a rhetorical technique but a practice of moral education. The medium of this "ethical speech practice" is perceptual forms, its basic mode being the practice of showing or epideictic speech. The crucial standard of this practice is "epideictic rightness", which is identical to Gorgias’ conception of "truth.". According to this conception, speech is true if it exemplifies morally right conduct and moral (...) beauty. True speech in this sense must also be effective speech, since it will promote right behaviour in the future. (shrink)

The Rhetoric to Alexander (second half of the fourth century B.C.) is among the oldest contributions to the study of argumentation. From antiquity on, this treatise, which abounds in opportunistic advice, has come under heavy criticism on normative grounds. And yet, as I shall maintain here, it clearly takes into account the requirements of rational argumentation which are still in use today. Moreover, it contains the seeds of a whole series of doctrines found in modern normative argumentation theory. There are (...) reasonable grounds for maintaining that some of these modern doctrines stem indirectly from the tradition to which the Rhetoric to Alexander belongs. (shrink)

This paper argues that the Encomium of Helen must be seen as a speech about the value and importance of wisdom in human life and not as much as one as about logos. Gorgias sustains his vision based on a certain intellectualism which reduces moral faults to intellectual errors. This intellectualist program comprises a rationalization of emotions and a commitment with a certain tradition that discriminates between a minority with knowledge and a majority with only opinion. The consequence for Helen (...) is that she can be excused from her action at the expense of being reproached for her lack of wisdom and is thus relegated to the ignorant majority. Therefore, what is initially praise and an apology turns into severe blame. For this, I argue, the encomium can be qualified as an amusement (paignion). For the Encomium’s listeners the amusement becomes a challenge that demands they decipher the speech’s paradoxical character and appeal to their own wisdom to not be reproached like Helen. Thus the Encomium cannot be seen as a treaty nor as mere joke but rather as an intellectual agôn between the speech and the listener, which serves them “to arm the soul for contests of excellence”, as the epigram dedicated to Gorgias in Delfos says. (shrink)

The figure of Socrates divides the history of Western thought into two parts. It inaugurates a model of philosophy that shaped all subsequent tradition with the sole force of its influence and the totemic aura from his tragic death. There were many accounts of what happened, but none of them overshadowed Plato's Apology of Socrates as a fundamental text for entering into the details of the trial and sentence. In this context, the opacity of this text is rarely taken into (...) account. It seems to be a testimonial document, a quasi-stenographic version of the process, but it is not. In fact, we are interested in referring to a fact that has been noted but not entirely dimensioned: Plato's Apology of Socrates presents similarities impossible to attribute to mere chance with Gorgias’ Apology of Palamedes. Why does this Platonic text present curious intertextual relationships with a rhetorical exercise based on mythical figures in the climate of the promotion of rhetoric? We will try to answer this question appealing to its link with the origin of the Socratic dialogue. (shrink)

El presente artículo propone una lectura del Eutidemo de Platón a partir de la escena que tiene lugar en el prólogo del diálogo, en el cual un personaje misterioso critica a Sócrates y a los hermanos erísticos por la conversación que acaba de tener lugar. Defenderé que esta figura anónima esconde a Isócrates, quien en Contra los sofistas y Encomio de Helena había atacado a todos los discípulos de Sócrates por dedicarse a un tipo de actividad intelectual a su juicio (...) volcada a la pura disputa y sin utilidad para la vida cívica. Propondré que el Eutidemo constituye una respuesta a dicha crítica, en tanto que los dos modelos protrépticos de la obra le permiten a Platón distinguir su forma de emplear la dialéctica de la de otros de sus condiscípulos, principalmente los megáricos, así como sentar las bases de su proyecto filosófico-político fundado en el concepto de conocimiento. (shrink)

Offers a revised understanding of human subjectivity that avoids the extremes of both traditional humanism and cultural relativism.“Acknowledging the importance of the ‘middle voice’ of rhetoric is a worthwhile endeavor. For this, Vivian’s goals are to be applauded.” — Rhetoric and Public Affairs.

It is often assumed that the concept of alētheia, or ‘truth’, in Gorgias of Leontini belongs to the art of rhetoric. Along these lines, it is usually understood as an aesthetic concept or even a mere ‘adornment’ of speech. In this paper, it is argued, by contrast, that Gorgianic alētheia is a definable criterion of speech figuring in the practice of moral educa­tion. While the ‘truth’ of a logos indeed has to be assessed on aesthetic grounds, the underlying concept of (...) alētheia is predominantly ethical. For Gorgias, speech is ‘true’ when it promotes virtue (aretē) by being expressive of virtue. The principle stated in the opening passage of the Encomium of Helen, that a speaker has ‘to praise what is praiseworthy and to blame what is blameworthy’, explains precisely this understand­ing of alētheia. (shrink)

The author compares two theoretical models which develop constructs of an ideal audience. Chaim Perelman's universal audience serves a methodological function within the New Rhetoric which provides for the examination of philosophical arguments on values. Implicit within the work of Isocrates is a competing image which asserts that the ideal audience is empowered by the conditions of argument to engage the advocate in discursive praxis to construct and embody a consensus on contingency-driven value debates. The author concludes that the concept (...) of an ideal audience will be most valuable where interest in adherence to theses is less central than attendance to relationships born in and borne by discourse. Such a view has purchase within a constitutive view of rhetorical relations which asserts that the most useful role for argument is as an invitation to engagement. The situation of argumentation within a deontological ethics requires the partnership and participation of individuals in a mutually constructed discursive praxis. (shrink)

The Helen of Gorgias is designed to provoke the aspiring speaker to consider his relationship with society as a whole. The speech's extreme claims regarding the power of logos reflect simplistic ideas about speaker-audience relations current among Gorgias' target audience, ideas reflected in an interpretive stance towards model speeches that privileges method over truth. The Helen pretends to encourage this conception of logos and interpretive stance in order to expose the intense desire and naïve credulity that drive a coolly technical (...) appraisal of model speeches. The Helen thus manifests, with a playfulness suited to its liminal position, a concern for the ethical and social formation of those who might accept the invitation to study logos. (shrink)

The paper argues that the arguments from probability so popular in early Greek rhetoric and oratory essentially operate by appealing to common positions shared by both speaker and audience. Particularly in controversial debate provoked by fundamental dissensus they make their claim acceptable to the audience by pointing out a basic coherence or congruence of the speaker’s narrative with the audience’s own pre-established standards or standards of knowledge.

In lieu of an abstract, here is a brief excerpt of the content:Philosophy and Rhetoric 34.3 (2001) 260-274 [Access article in PDF] Second Thoughts on the Critiques of Big Rhetoric Edward Schiappa This note is divided into three parts. First, I explore some answers to the question "How did Rhetoric get so Big?" Second, I review some of the more important criticisms of a "globalized" or "universalized" view of rhetorical studies. Finally, I contend that the critiques of Big Rhetoric do (...) not withstand scrutiny and ought to be dismissed for insufficient evidence. While there certainly are important issues for scholars of rhetorical studies to consider about how to enhance the quality and importance of our work, such issues should not include the concern that rhetoric has grown too "big."By "Big Rhetoric" I refer only to the theoretical position that everything, or virtually everything, can be described as "rhetorical." I refer to the growth of rhetorical scholarship in communication studies and other disciplines as the "popularization" of rhetorical studies. 1 Theories associated with Big Rhetoric are credited with popularizing or at least rationalizing what Herbert W. Simons (1990) calls the "rhetorical turn" in a variety of disciplines. Within the journals and conventions of members of the National Communication Association (NCA), popularization is often characterized by studies of the form "the rhetoric of X," where X could literally be anything. Outside of the NCA-defined parameters of communication studies, popularization is evidenced by the apparently ever-increasing ranks of scholars who use "rhetoric" as a relevant and important term of art within their scholarship. By either measure, it can be argued fairly convincingly that "rhetoric" has become a widely used construct in scholarship. What I wish to engage is the disputed desirability of broad definitions and the related popularization of rhetoric. [End Page 260] 1. Whence big rhetoric? There are a number of narratives on the rise of Big Rhetoric already in print in communication studies (Simons 1990; Gaonkar 1990), rhetoric and composition (Berlin 1987; Young and Goggin 1993), and interdisciplinary publications (Roberts and Good 1993; Mailloux 2000; Nelson, Megill, and McCloskey 1987). Many accounts identify the 1960s as a turning point. For better or for worse, there was a confluence of changing rhetorical practices, expanding rhetorical theories, and opportunities for rhetorical criticism. The cultural clashes of the 1960s were felt perhaps most acutely on college campuses. The sufficiency of deliberative argument and public address can be said to have been called into question, whether one was an antiwar activist who hated LBJ's war in Vietnam or a pro-establishment stalwart trying to make sense of the rhetoric of protest and demonstration. Years later, scholars would characterize war itself as rhetorical. What counted as rhetorical practice was up for grabs.At about the same time, our understanding of rhetorical theory was being expanded. Here we can identify two main strands of thought. For ease of reference I will call one the symbolic interactionist rationale and the other the epistemological rationale. The symbolic interactionist rationale can be boiled down to a syllogism: All persuasive actions are rhetorical. All symbol/language-use is persuasive. Therefore: All symbol/language-use is rhetorical. Perhaps the two most significant pronouncements of this approach--for my generation of rhetoric scholars, at any rate--are by Richard Weaver and Kenneth Burke. Weaver claims that "language is sermonic" in the sense that whenever we offer a description or label a phenomenon, we are "preaching" a particular way of making sense of it (1970, 201-25). Burke, of course, has two famous (or infamous) statements in Rhetoric of Motives: first, that rhetoric is "the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols" (1950, 43); and second, that "something of the rhetorical motive comes to lurk in every 'meaning,' however purely 'scientific' its pretensions. Wherever there is persuasion, there is rhetoric. And wherever there is 'meaning,' there is 'persuasion'" (1950, 172). Obviously, such pronouncements serve as encouragement to [End Page 261] those who would define rhetoric broadly, and arguably fueled the popularization of rhetorical studies within the ranks of NCA.The epistemological rationale is fueled... (shrink)