ABSTRACTPolitical rhetoric is underpinned by its relationship to context. Scholars have struggled to articulate this relationship by relying upon an ontological perspective of rhetoric and situation. This paper utilizes a new, problematological philosophy of rhetoric in context that overcomes these limitations. This approach employs a logic of question and answer which articulates the contingency of rhetoric as well as the structuring effects of context, conceived as social distance. This paper makes three conceptual innovations; philosophically redefining the rhetorical situation via a (...) social problematology; developing a relational conception of situation; and originating a rhetorical theory of situatedness. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Rhetorical Circulation in Late CapitalismNeoliberalism and the Overdetermination of Affective EnergyCatherine ChaputIn the world we have known since the nineteenth century, a series of governmental rationalities overlap, lean on each other, challenge each other, and struggle with each other: art of government according to truth, art of government according to the rationality of the sovereign state, and art of government according to the rationality of economic agents, and more (...) generally, according to the rationality of the governed themselves. And it is all these different arts of government, all these different types of ways of calculating, rationalizing, and regulating the art of government which, overlapping with each other, broadly speaking constitute the object of political debate.Michel Foucault, The Birth of BiopoliticsCritical rhetoricians interested in the power dynamics between rhetoric and capitalism have established for themselves the ambitious task of explaining how multiple, intertwined rationalities govern individual and collective [End Page 1] behavior in relationship to the ever-shifting logics of capitalism. Approaches to this complicated directive frequently envision rhetoric as a mediating force among agentive subjects who act within well-defined political economic landscapes. Wedded to a political-communicative model wherein appropriate rhetorical choices persuade those with authority to distribute disputed political and economic rights, rhetorical theory becomes a sophisticated handbook for discovering topoi and executing decorous statements. This focus, according to Ronald Walter Greene, results in a "permanent anxiety over the meaning and potential of rhetorical agency" that positions rhetoricians as "moral entrepreneurs scolding, correcting, and encouraging the body politic" (2004, 188, 189). Committing themselves to endless debates about correct responses in situated spaces, rhetorical theories that underscore agency lose site of the world in flux and of our participation in that world's unpredictable unfoldings. Alternatively, Greene suggests rethinking rhetorical theory through a materialist-communicative model wherein the immaterial labor of communication produces value. Conceptualizing discursive practices as a form of labor rather than a form of political signification sidesteps anxiety about well-chosen language and emphasizes the life-affirming activity involved in deciphering issues, inventing paths through those issues, and communicating new ideas to others. In short, Greene's materialist model challenges critical rhetoricians to end their perennial search for a discursive key to the storehouse of political economic goods (a practice propelled by liberal democratic hopes) so that they can begin to invent analyses and modes of production better suited to the contours of contemporary neoliberalism.Unlike liberalism's clearly assigned spaces for public life and private life or work time and leisure time, neoliberal spaces bear few obvious markers. The neoliberal landscape consists of blurred boundaries that fold into one another: information flows almost instantaneously, commodities and people transgress national boundaries, time accelerates, space collapses, and distinctions between such classic demarcations as agent and subject or politics and economics erode. Facilitated by dramatic changes in our sociopolitical boundaries, economic neoliberalism, what James Arnt Aune calls "economic correctness" (2001), reigns throughout vast uneven terrains opened up from the imploded borders of our liberal world. While economics does indeed rule the neoliberal landscape, it does not do so according to uncompromising rationalism. Political and cultural practices flowing into the previously segregated spaces of economics enable market rule through logics that operate entirely outside the rational-irrational divide. Economic neoliberalism moves from situation to situation, disregarding spatial boundaries between the political, economic, [End Page 2] and cultural realms as well as their attendant modes of persuasion, wearing away at the rhetorical linkages between appropriate discursive choices and agentive power.Regardless of the particularities of neoliberalism's spaces, structures, and governing practices, many rhetoricians continue to mediate among different worldviews based on outmoded liberal gauges. Some rhetorical theorists, for instance, maintain that the problematics of neoliberalism result from an imbalance between reason and passion. Even though the most ardent supporters of neoliberal practices hold firmly to a belief in its scientific rationality, rhetorical theorists often argue that passion overpowers reason in neoliberal discourse. The rhetorical form that sustains this disequilibrium is, according to Bradford Vivian, neoliberal epideictic. Based on an impassioned identification, epideictic texts "unite an otherwise fractured citizenry in a dynamic affective experience" (Vivian 2006, 15). Epideictic rhetoric functions didactically to unite the public... (shrink)

Through the example of a paradigmatic deliberative speech from classical oratory, the paper addresses two fundamental questions of teaching rhetorical reasoning. First, the paper shows that a speech from ancient Greek and Roman political or judicial oratory could provide effective means to teach a variety of argumentation skills, the recognition of fallacies and an awareness of biases in the target audience. Second, the paper uses the speech to consider an elusive problem of rhetorical or critical reasoning instruction, namely how students (...) may use historical models to adapt their knowledge of a case to real-life situations, where a large number of uncertain variables demands a constant awareness of the conditions affecting the audience`s decision and may require a swift change in the argumentative strategy. The paper will argue that the application of a new model of strategic reasoning called heuristic rhetoric to Cicero`s speech could illustrate a workable solution to both problems. (shrink)

In this paper, I investígate a question in the Rhetoric surrounding the metaphorical sense of Aristotle’s topos: one can look to a location for “available means of persuasion,” evoking an image of seeing ; or topoi are viewed as “general lines of argument.” Are they places we go for arguments, or actual lines of arguments? The difference matters, given a propensity to view topoi as forerunners of argument schemes.

Historically, the most interesting phases to me are those in which some events are treated, whether for praise or blame, reward or punishment, as dangerous revolts or as promising innovations—generally both at once.February 2, 1945, was an eventful day in the international press. In Pravda, the organ of the Central Committee of the Communist Party of the Soviet Union, journalist Boris Polevoi introduced to the world “The Factory of Death at Auschwitz” (1945). Shaken by the horrors he witnessed after the (...) Soviet liberation of the camp, he described in graphic detail the remains of an “electric conveyor belt, on which hundreds of people were simultaneously electrocuted,” and a staggering mass of inmates, “so worn .. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Rhetorical Circulation in Late CapitalismNeoliberalism and the Overdetermination of Affective EnergyCatherine ChaputIn the world we have known since the nineteenth century, a series of governmental rationalities overlap, lean on each other, challenge each other, and struggle with each other: art of government according to truth, art of government according to the rationality of the sovereign state, and art of government according to the rationality of economic agents, and more (...) generally, according to the rationality of the governed themselves. And it is all these different arts of government, all these different types of ways of calculating, rationalizing, and regulating the art of government which, overlapping with each other, broadly speaking constitute the object of political debate.Michel Foucault, The Birth of BiopoliticsCritical rhetoricians interested in the power dynamics between rhetoric and capitalism have established for themselves the ambitious task of explaining how multiple, intertwined rationalities govern individual and collective [End Page 1] behavior in relationship to the ever-shifting logics of capitalism. Approaches to this complicated directive frequently envision rhetoric as a mediating force among agentive subjects who act within well-defined political economic landscapes. Wedded to a political-communicative model wherein appropriate rhetorical choices persuade those with authority to distribute disputed political and economic rights, rhetorical theory becomes a sophisticated handbook for discovering topoi and executing decorous statements. This focus, according to Ronald Walter Greene, results in a "permanent anxiety over the meaning and potential of rhetorical agency" that positions rhetoricians as "moral entrepreneurs scolding, correcting, and encouraging the body politic" (2004, 188, 189). Committing themselves to endless debates about correct responses in situated spaces, rhetorical theories that underscore agency lose site of the world in flux and of our participation in that world's unpredictable unfoldings. Alternatively, Greene suggests rethinking rhetorical theory through a materialist-communicative model wherein the immaterial labor of communication produces value. Conceptualizing discursive practices as a form of labor rather than a form of political signification sidesteps anxiety about well-chosen language and emphasizes the life-affirming activity involved in deciphering issues, inventing paths through those issues, and communicating new ideas to others. In short, Greene's materialist model challenges critical rhetoricians to end their perennial search for a discursive key to the storehouse of political economic goods (a practice propelled by liberal democratic hopes) so that they can begin to invent analyses and modes of production better suited to the contours of contemporary neoliberalism.Unlike liberalism's clearly assigned spaces for public life and private life or work time and leisure time, neoliberal spaces bear few obvious markers. The neoliberal landscape consists of blurred boundaries that fold into one another: information flows almost instantaneously, commodities and people transgress national boundaries, time accelerates, space collapses, and distinctions between such classic demarcations as agent and subject or politics and economics erode. Facilitated by dramatic changes in our sociopolitical boundaries, economic neoliberalism, what James Arnt Aune calls "economic correctness" (2001), reigns throughout vast uneven terrains opened up from the imploded borders of our liberal world. While economics does indeed rule the neoliberal landscape, it does not do so according to uncompromising rationalism. Political and cultural practices flowing into the previously segregated spaces of economics enable market rule through logics that operate entirely outside the rational-irrational divide. Economic neoliberalism moves from situation to situation, disregarding spatial boundaries between the political, economic, [End Page 2] and cultural realms as well as their attendant modes of persuasion, wearing away at the rhetorical linkages between appropriate discursive choices and agentive power.Regardless of the particularities of neoliberalism's spaces, structures, and governing practices, many rhetoricians continue to mediate among different worldviews based on outmoded liberal gauges. Some rhetorical theorists, for instance, maintain that the problematics of neoliberalism result from an imbalance between reason and passion. Even though the most ardent supporters of neoliberal practices hold firmly to a belief in its scientific rationality, rhetorical theorists often argue that passion overpowers reason in neoliberal discourse. The rhetorical form that sustains this disequilibrium is, according to Bradford Vivian, neoliberal epideictic. Based on an impassioned identification, epideictic texts "unite an otherwise fractured citizenry in a dynamic affective experience" (Vivian 2006, 15). Epideictic rhetoric functions didactically to unite the public... (shrink)

(1994). Perils of a modern Cassandra: Rhetorical aspects of public indifference to the population explosion. Social Epistemology: Vol. 8, Public Indifference to Population Issues, pp. 221-237.

In lieu of an abstract, here is a brief excerpt of the content:Some Aspects of Christian Mystical Rhetoric, Philosophy, and PoetryRyan J. StarkThis is an article about poets and poetic philosophers who make spirited arguments. My purpose in particular is to clarify the nature of mystical rhetoric, which needs to be distinguished from secular rhetoric (i.e., “secular” as nonspiritual). As ways of existing in language, they are ontologically incommensurable, and we should treat them as such. Mystical rhetoric is that into (...) which Spirit enters, conveying to both writer and reader some aspect of providential kairos that cannot otherwise be attained. That is, God completes mystical inferences. God participates, illuminating the hearts of those who open themselves to grace through faith. Or, in other words, writers and readers who want to enter into numinous arguments must shelve the hermeneutics of suspicion. An overly critical stance actually diminishes the possibility of insight, even if it is well intended, much like nervous backseat driving, which—though aimed at producing safety—inevitably works against it. I am not suggesting, however, that skeptics are at a complete loss when approaching mystical rhetorical situations. Rather, they simply do not grasp the metaphysical, enchanted, or occult dimensions of the discourses at work, because they have closed themselves off to Spirit or—more commonly—have attempted to transmogrify Spirit into secular concepts, which distorts spirited language and leads to mischaracterizations of religious experience.1 In contrast, I provide a Christian approach to [End Page 260] mystical rhetoric, one that neither discounts nor sidesteps the real presence of the supernatural.Inspired Rhetoric and HermeneuticsFuror poeticus is a key element of mystical persuasion. The phrase literally means “poetical fury,” and the idea behind it in a Christian framework is that the Holy Spirit aids writers in creating imaginative texts (e.g., sonnets, sermons, essays, novels, blogs, etc.) or, in pernicious instances, demons aid writers.2 In either case, a mysterious force helps the author to compose. Moreover, furor touches readers or listeners, a point seldom emphasized but nonetheless central to this sublime practice of composition. Inspired writing requires inspired reading: furor poeticus needs furor lectoris.3 The Spirit aids readers in understanding mystical rhetoric, as long as those readers participate earnestly in the discourse. John Milton (1674, 7.31), for example, famously envisions such a “fit audience” in the third invocation to the Muse in Paradise Lost (i.e., the “great Argument”), where he calls on the reader for hermeneutical verve, a spirited reading to complement his enthusiastic writing. Søren Kierkegaard also writes to an audience capable of spiritually minded hermeneutics, allowing him to perform various edifying dissimulations through pseudonyms: the despairing aesthete, the unscrupulous seducer, the rigid moralist, and so forth. These inspired writers expect believing readers to contribute to their works, to complete their disputations, in fact, through spirited exegesis. Their methods of composition demand it, which is to say that writers touched by furor leave little room in their arguments for the sustainable disposition of the uninspired reader.Cicero explains spirited rhetoric and hermeneutics in De divinatione, where Quintus talks about how inspired readers experience the same type of furor as inspired writers, seers, and prophets: “Men capable of correctly interpreting all these signs of the future seem to approach very near the divine spirit of the gods whose will they interpret, just as scholars do when they interpret the poets” (1938, 226). Scholarship, in other words, is capable of tapping into mystical energy, making the scholars as prophetic as the vates on which they write. In the second book of On Christian Doctrine (1958, 75–78), Augustine also explains the importance of mystical exegesis as a form of prophecy, where sincere readers undergo the same type of inspiration as mystical writers. For Augustine, spirited reading begins with prayer and ends with revelation. In both accounts of furor, Cicero’s and Augustine’s, [End Page 261] the inspired audience and the inspired writer together experience rapture, a divine vision or illumination, which is precisely the type of communion that occurs during mystical discourses.4Still, the idea of seeking communion with God is potentially unsettling. The notion produces anxieties of psychosis, possession, and self-erasure. Plato famously expresses such concerns in Ion, for example... (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Philosophy and Rhetoric 37.1 (2004) 72-91 [Access article in PDF] Passing Theories through Topical Heuristics: Donald Davidson, Aristotle, and the Conditions of Discursive Competence Stephen R. Yarbrough Department of English The University of North Carolina at Greensboro What are the conditions of discursive competence? In "A Nice Derangement of Epitaphs" Donald Davidson explains how it is possible that in practice we can, with little effort, understand and appropriately respond (...) to linguistic anomalies such as the malapropism—anomalies because, by definition, the "language" cannot account for how we understand them. Such anomalies, Davidson concludes, are the exceptions that do not prove but refute the traditional rule that antecedent linguistic systems govern discursive meaning. If that is so, then meanings are not a property of a linguistic system and are not "governed by learned conventions or regularities" (1986, 436); therefore, learning and sharing such conventions, what we traditionally call "language," is not a necessary condition of successful communication. He shows this by arguing that two conditions must be met for successful interlocution and that meeting these sufficiently allows successful interlocution to take place. A third condition—that the interlocutors share a language, an organized set of learned conventions or regularities "learned in advance of occasions of interpretation" (436) for which phenomena such as malapropisms would be anomalous—is neither a necessary nor sufficient condition of discursive competence.What I hope to show in this paper is that the two conditions Davidson argues interlocution must meet in order to succeed both involve the interlocutor's implicit knowledge of what since Aristotle the rhetorical tradition has called topical heuristics. Although Davidson himself seems unaware of it, his philosophy places invention in a new light, one that allows us to understand that the invention process is not merely a supplement to discourse, useful only for professional speakers and writers, but intrinsic to all intercourse, and that the topics are not merely formal but pragmatic relations that develop from the processes of our interactions with others and with objects of our common concern in a world we can come to share. [End Page 72] Inferential method Davidson argues that the first condition necessary for successful interlocution is that "the interpreter can learn the semantic role of each of a finite number of words or phrases and can learn the semantic consequences of a finite number of modes of expression" (1986, 437). "For this to be possible," says Davidson, "there must be systematic relations between the meanings of utterances" (436). Here he is not talking about grammatical systems but about systematic relations between and among the interlocutors' discursive actions and the world with its objects to which their actions refer. As I'll explain more fully shortly, these are topical relations. What makes these relations possible, Davidson argues, is that the interlocutors share, not a set of learned conventions, but a "recursive characterization of the truth conditions of all possible utterances of the speaker" (437).Such a theory of truth can be something like a Tarski truth definition, the explanation of which can be extremely convoluted (see Davidson 1984), but it boils down to saying that an utterance is true if the anticipations raised by a belief in an interpreted utterance are met by the consequences of believing the utterance; or, to put it another way, if the utterance is an answer to the question that solicited it or a solution to the problem to which it responds. Thus, an example of such a truth definition would be "The grass is green (an utterance made by someone, somewhere, somewhen, under certain conditions) is true if and only if the grass is green (to that person, at that place, at that time, under those conditions)." The force of a Tarski truth definition is that to understand what an utterance means is to understand the conditions that make it true (to the speaker). This, in turn, implies that in order for the interpreter to learn the semantic roles of the speaker's words and phrases and the semantic consequences of her modes of expression, the... (shrink)