Conceptual engineering has strong political roots. But if conceptual engineering is to be a useful tool for promoting social justice, there must be a means by which the concepts we design can take root and propagate in dominant contexts. This is known as the implementation challenge. In this paper, I caution against movements toward a particular methodological perspective on the challenge called dialogical individualism. This perspective centres the role of speakers in speech-situations to persuade hearers to change their minds about (...) currently held concepts. This individualism has a distorting effect: it warps our perception of the size of the challenge. In particular, dialogical individualism ignores the social environmental factors that make conversation an unfriendly site for conceptual change. Moreover, it is not sufficiently attentive to the history of conceptual change in communities of practice. In the end, I argue for a methodological perspective shift: discursive strategies, such as speaker persuasion, should be decentralized in our overall thinking about the best solutions to the implementation challenge. Our attention is better focused on tailoring strategies to deal with the social environment in which concept-users are embedded. (shrink)